Category: Marketing & Personal Branding

Professional visibility now extends far beyond titles or resumes.

Here we help you express your expertise clearly, position your work with intention, and build recognition through consistent contribution.

 

The goal is a personal brand that reflects real value and strengthens over time.

Brand Identity & Self-DiscoveryCareer DevelopmentCommunication & NetworkingCorporate BrandingInterviewMarketing & Personal BrandingRelationship Networking

Personal Branding Interview: Adam Taki

Today, I spoke to Adam Taki, who is the son of renowned food industry businessman Dr. Ghazi Taki and co-founder, as well as spokesperson of Amazing Taste Foods Inc.  In this interview, Adam talks about how he created his corporate brand, stood out from the competition, talks about some branding strategies, and more.

How did…
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Book ReviewsBrand Identity & Self-DiscoveryInterviewMarketing & Personal BrandingRelationship Networking

Personal Branding Interview #2: Sally Hogshead

Today, I spoke to Sally Hogshead, who is a speaker, author, and brand innovation consultant. This is a follow-up to my previous interview with Sally back in January 2009. Her latest book is called FASCINATE: Your 7 Triggers of Persuasion and Captivation. In this interview, Sally talks about her new book, analyzes my triggers of …

Book ReviewsBrand Identity & Self-DiscoveryCorporate BrandingeBrandInterviewMarketing & Personal BrandingRelationship NetworkingSocial Media

Personal Branding Interview: David Brier

Today, I spoke to David Brier, who is a award-winning brand identity designer, author and branding expert. He is the author of Defying Gravity and Rising Above the Noise. In this interview, David talks about brand identity for people and companies, logo’s and slogan’s, and more.

What goes into a corporate brand identity? Would this…
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Corporate BrandingeBrandEducationeventsLifestyle & Habit BuildingmagazineMe 2.0Relationship Networking

Announcing the Launch of Millennial Branding, LLC

Back in 2007, I had a vision of creating a “personal branding world.” A world in which everyone would have the opportunity to stand out and achieve success through the internet. The blue logo compass with the black silhouette, that you still see on all of my websites today, was established to become your guide …

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Should You Pay to Get Your Personal Branding Book Published?

It may seem strange to talk about paying to get your personal branding book published, while the media often talks about celebrities receiving 6-figure advances. What’s going on?

Celebrities, of course, is the key word in the above.

Politicians, their wives, their ex-wives, ex-CEO’s, and television personalities often get big buck advances. But, this only …

eBrandMarketing & Personal BrandingNetworkingPositioningRelationship NetworkingSocial Media

The Quantity vs Quality Debate Revisited

In the past six months, my view on quantity versus quality when it comes to fans, followers, and customers has drastically changed. I’ve written before on the perception of having a large network, and how that will help you secure new opportunities. Chad Levitt, has also penned a post on this blog about the quality …

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7 Ways to Make Sure Your Book Gets the Cover it Deserves

Every author should be involved with the front and back covers of their books. This is true whether you self-publish your book, or you’re working with a trade publisher.

Authors who fail to be involved with the content and design of the book’s front and rear covers are usually disappointed with the way their covers …