A Cup of Coffee to FREE Marketing Automation
There are no more excuses.
Today is the day to spend your cup-of-coffee time gathering, assembling and organizing your shiny new email list. You’ve got about a half hour, depending on how fast you drink your joe, to pull together the following:
The shoebox of business cards you’ve accumulated over the past 5 years Email…Personal Branding Interview: Harry Beckwith
Today, I spoke to Harry Beckwith, one of the world’s most respected marketers, has advised 23 Fortune 200 companies, including Target, ABC and Wells Fargo. Harry first book, Selling the Invisible, was named one of the top ten business and management books of all time. In this interview, Harry talks about personal branding from a …
Web Design Tips to Sell Books and Build Brands
Web design is usually approached from a subjective or an aesthetic, or I like blue! point of view; but if you really want your site to sell books, products, and services while building your brand, you have to know a bit about the psychology of your website visitors.
That’s the message Susan Weinschenk delivers in …
Personal Branding Interview: Jim Kukral
Today, I spoke to Jim Kukral, who is a web marketer & business web coach, speaker, long-time award-winning blogger, customer evangelist, writer, online monetization expert, and author of Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue (Wiley). I contributed personal branding advice to Jim’s new book. …
Personal Branding Interview: Greg Verdino
Today, I spoke to Greg Verdino, who is vice president of strategy and solutions at Powered, and the author of MicroMarketing: Get Big Results by Thinking and Acting Small (McGraw Hill). In this interview, Greg talks about his new book, macro versus micro marketing, weighs in on the quality versus quantity debate in social media, …
Tip: Empower Someone Else to Build Your Personal Brand
Before my book came out, I was managing my own public relations department (Me Inc.). I would read articles by journalists that covered marketing, careers, and technology, and respond to them. I would also pitch the media on relevant topics around personal branding and constantly network. Looking back at my efforts, I must have appeared …
Facebook Stories and Your Personal Brand
The world is indeed becoming a small place and we all know that social media is a major reason why. As Facebook celebrated 500 million users on July 22, 2010 we can see how the world is becoming a much more open place. Facebook users come from all over the world. People are able to …
A Cup of Coffee to Leverage
In the past few weeks, we’ve discussed defining and solidifying your personal brand by building your network, increasing peer recommendations, and publishing relevant articles online. If you have completed some or all of the Sunday exercises over your cup of coffee, then you currently have some valuable personal branding collateral.
Magnify your personal brandDon’t …
Personal Branding Interview: Jim Petrus
Today, I spoke to Jim Petrus, who is the chief operating officer for Trump International Hotels Management LLC, the operating arm of Trump® Hotel Collection. Recently, Jim and his team have created the Trump Hotel Collection’s social media presence, including Twitter and Facebook accounts. In this interview, Jim explains why and how they are using …
Brand Shift: Goldman’s Golden Gun
In May I wrote about branding lessons learned from Goldman Sachs. This company has an illusive communications strategy that is not working very well in 2010 as the ever-evolving “new consumer” is changing the way that companies interact with the public. After a very public legal dispute with the S.E.C. that has taken its toll …