Personal Branding Interview: David Siteman Garland
Today, I spoke to David Siteman Garland, who is the Founder of The Rise To The Top, and the author of Smarter, Faster, Cheaper: Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business. In this interview, David talks about how to grow your brand without spending a lot of money, how to compete with mega …
Teases, Code Words, and Dances for Holiday Branding
“Can I just relax now?” you’re asking. “I’ve been working hard all year building my career, my brand, and my job. I’m going home for the holidays and I need a break.” Okay. You can have one for a little while, but your Holiday Branding Elf (me) asks that you don’t waste golden opportunities in …
Personal Branding Interview: C.C. Chapman
Today, I spoke to C.C. Chapman, who is the author of Content Rules and the Founder of Digital Dads. In this interview, C.C. talks about why he wrote his book, how to get your content to stand out in the masses, tips of writing good content, and more.
Why does content rule? What made you…4 Brands Entrepreneurs Need to Build
Entrepreneurs need branding advice more than ever before. I recently wrote a very popular article for Entrepreneur Magazine that received over eight hundred shares on social networks. It was an introduction to personal branding specifically for entrepreneurs. Most entrepreneurs focus on building their corporate brands, and forget about their own. The issue with this is …
20 LinkedIn Case Studies for Personal Branding
1. Frank Coletta, CEO at Mobile Advanced Care in Brazil, uses LinkedIn to research professionals before meeting with them. He finds that he uncovers important insights that he would have otherwise not known.
2. James Filbird in China gets 75% of his business from LinkedIn. He has found that the quality of information, people, and …
Personal Branding Interview: Jennifer Aaker and Andy Smith
Today, I spoke to Jennifer Aaker and Andy Smith,who are the co-authors of The Dragonfly Effect. Jennifer is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business, and Andy Smith is the Principal of Vonavona Ventures. In this interview, Jennifer and Andy talk about what the Dragonfly Effect is, how Nike …
7 Personal Branding Predictions for 2011
Every year, since 2007, I’ve made some personal branding predictions for the following year. In 2007, I predicted that we would see a surge in freelancers, which was accurate because 30% of all Americans are free agents now. I also mentioned that our education systems would start teaching classes around the new tools and web …
Make Your Personal Brand Stand Out From The Competition
Here are a 3 simple ways you can make your personal brand stand out from your competition:
Be helpful. Be brief. Be consistent.Helpful, brief, and consistent will serve you well, whether you’re writing an article, a book, an e-mail, preparing a podcast, or delivering a speech.
Helpful (because it’s not about you)Success is …
My Foreward for 30-Minute Social Media Marketing
Below is the foreward that I wrote for Susan Gunelius’s new book, 30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business (McGraw-Hill). She has also released a free bonus chapter that can’t be found in her book.
ForewardRight now, your competitors are using social media tools to advance their personal …
How to Make Your Personal Branding Messages Resonate
The best way to ensure your personal branding message gets through to your clients, co-workers, and prospects is to fully engage them, so that your ideas resonate – or are in perfect sync – with them.
Resonate is also the title of a new book from Nancy Duarte, Resonate: Present Visual Stories that Transform Audiences.…