Is Your Personal Brand Affecting the Organization’s Brand?

  • 0 min read

Before, when only organizations had ‘brands,’ the organization didn’t need to worry about an employee’s ‘brand’ overshadowing theirs. But now that personal branding is so prevalent, the question has been asked: Is a personal brand helpful or detrimental to an organization?

Let’s take a look at both sides of the argument:

Personal branding can help organizations

Showing your audience that you have a diverse set of employees with their own ideas can enhance an organization. Consumers want to feel a real connection to organizations, and a good way to foster that connection is by letting real people (employees) connect with your customers.

To many consumers, an organization is viewed as a large thing with no feelings whatsoever. But by allowing employees to brand themselves, share their thoughts and promote your organization, it can create a sense of trust that an organization typically can’t form on their own.

Personal branding can hurt organizations

Some say that employees having a strong personal brand and online presence can hurt an organization or overshadow their branding efforts.

It’s also thought that those personal brands associated with the organization could possibly offend or alienate their larger audience and cause consumers to be turned off by the organization as a whole—especially if an employee is creating a destructive personal brand (however, do note that these cases are unlikely).

Basically, each organization needs to determine what’s right for them. Some organizations could definitely benefit from employee’s creating personal brands, while others might not be set up to allow that. There is no magic formula or outline for connecting with consumers. Along those lines, it’s a personal choice among employees whether they want to stay private or connect online with consumers through social media, blogging or forums.

Picture of Heather R. Huhman

Heather R. Huhman

Heather R. Huhman is a career expert and founder & president ​of Come Recommended, a career and workplace education and consulting firm specializing in young professionals. She is also the author of#ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010), national entry-level careers columnist forExaminer.com and blogs about career advice at HeatherHuhman.com.

TRENDING AROUND THE WEB

8 things that happen to people who spent decades equating needing others with failure — and what letting that belief go actually looks like in a life

8 things that happen to people who spent decades equating needing others with failure — and what letting that belief go actually looks like in a life

The Vessel
Behavioral scientists found that people who write about their thoughts before a difficult conversation don’t just feel more confident — they’re measurably less likely to say things they later regret, because the writing settles the self before the self has to perform

Behavioral scientists found that people who write about their thoughts before a difficult conversation don’t just feel more confident — they’re measurably less likely to say things they later regret, because the writing settles the self before the self has to perform

The Blog Herald
People who look genuinely younger than their age tend to share these 8 daily habits and most of them have nothing to do with what they put on their face

People who look genuinely younger than their age tend to share these 8 daily habits and most of them have nothing to do with what they put on their face

The Vessel
7 quiet practices that helped me stop using nature as an escape and start letting it actually reshape me

7 quiet practices that helped me stop using nature as an escape and start letting it actually reshape me

The Vessel
There’s a specific kind of woman who keeps apologising for taking up space in rooms she was invited into, and almost every one of them was once a child who learned that her needs were an inconvenience to the adults who were supposed to want her there

There’s a specific kind of woman who keeps apologising for taking up space in rooms she was invited into, and almost every one of them was once a child who learned that her needs were an inconvenience to the adults who were supposed to want her there

The Vessel
8 signs the version of strength you inherited is the very thing keeping genuine connection just out of reach — and what it takes to finally put it down

8 signs the version of strength you inherited is the very thing keeping genuine connection just out of reach — and what it takes to finally put it down

The Vessel
Load more
CATEGORIES
Explore