A Cup of Coffee to Quick Content
Just because it’s been done in the past, or because your manager suggests it, or because you think you should do it–doesn’t mean that a newsletter is the right way to communicate with your customers.
There are plenty of newsletters that offer value and have long-time, loyal subscribers–and hey–if it ain’t broke, don’t fix it.…
4 New Rules of Personal Branding
I recently started blogging at Forbes.com under the column “personal branding.” I recommend that you subscribe/follow my Forbes blog as well because there will be some exclusive content that you won’t find anywhere else. Sometimes, I’ll be cross-posting on this blog if I deem the content to be of value to you. In this case, …
How Buying a Kindle Helps You Build Your Brand
One of the first steps anyone interested in building their personal brand by self-publishing an e-book should take is to purchase an Amazon.com Kindle e-book reader.
I’m not saying that from an Amazon affiliate point of view. I’m simply recommending the Kindle based on the new perspective you’ll gain from living with a Kindle and …
Deciding How to Attract Readers, Followers, & Brand Champions
Should you give content away for free to attract readers, followers, and brand champions? Or, should you require form-based registration before allowing marketing content to be downloaded?
Every author and entrepreneur must choose a content marketing strategy to attract readers, followers, and build personal brand champions. Choosing between free and registration-based content distribution is a …
Personal Branding Interview: Tina Wells
Today, I spoke to Tina Wells, who is the CEO of Buzz Marketing Group, which is a youth marketing agency that specializes in youth needs, desires and trends. In this interview, Tina talks about her entrepreneurship path, the obstacles she faced, and how to appeal to the young consumer.
When did you get the idea…Restoring Brand Mastery
Former President Jimmy Carter was being interviewed by four-star admiral Hyman G. Rickover, recognized as the “Father of the Nuclear Navy.” Carter had applied to participate in the nuclear submarine construction program. The interview went well until Carter, after getting up to leave the room at the conclusion of the interview, reached the door. Just …
Personal Branding Interview: Roger Connors
Today, I spoke to Roger Connors, who is the principal and co-founder of Partners In Leadership. His latest book is called Change the Culture, Change the Game, and it is a #1 New York Times bestseller. In this interview, Roger talks about hiring the right people, forming a corporate culture, and the connection between a …
Personal Branding Interview: Beverly Macy
Today, I spoke to Beverly Macy, who is the co-author of The Power of Real-Time Social Media Marketing, the CEO of Gravity Summit, and a UCLA Social Media Instructor. In this interview, Beverly talks about why real-time social media marketing is important, reveals a few case studies from her book, and more. In 2009, Beverly …
Personal Branding Interview: David Aaker
Today, I spoke to David Aaker, who I interviewed back in 2008. David is the Vice Chairman of Prophet and the creator of the Aaker Model™. He has published more than 100 articles and 14 books, including his latest called Brand Relevance. In this interview, David talks about brand relevance, what it means for companies …
Sweet Spot: The Intersection of Passion, Purpose & Skills
Do you like sweets? When I was a kid I used to tell my mom I couldn’t finish my dinner because there was a special part of my stomach that was just for dessert. My rule now that I’m an adult is to keep sweets out of the house so I’m forced to walk and …