A Cup of Coffee to Quick Content

  • 1 min read

Just because it’s been done in the past, or because your manager suggests it, or because you think you should do it–doesn’t mean that a newsletter is the right way to communicate with your customers.

There are plenty of newsletters that offer value and have long-time, loyal subscribers–and hey–if it ain’t broke, don’t fix it.

More than you bargain for

But, if you’re considering it for first time, make this mental note: a traditional newsletter can often be more than you bargain for in terms of the amount of time and energy it takes to create a good deal of fresh content on a regular basis. And, if it doesn’t serve its purpose–opens, click-thrus, conversions–it can get real old, real quick.

Here are a few quick alternatives:

  1. “Tip of the Week” Email. Short, concise and to the point. Write something that will actually help your customers and prospects–give them a small (but worthy) idea to mull over, or some brief instructions on how to get more value out of your product.
  2. Customer Testimonial Email. Just a few paragraphs about how another customer uses your product or a creative way someone customized your service. People love to hear what other folks are doing, and you can reap the benefits of a testimonial to boot.
  3. A Buzz-Condenser Email. There is so much media out there, that there is real value in having someone summarize it for you. Check out” = 3″ on YouTube. Creator of twice-weekly show “= 3”, Ray William Johnson has over 2.7 million subscribers on YouTube.  Sure–he’s funny and a good performer…but more than that, he condenses a world of content into what’s generating the most buzz for the week. People love to be in the know, but most often don’t have the time to sift through the sea themselves.
  4. The Quick-Value-Add Video Email. My favorite “newsletter” I subscribed to was a 60-second video from a data center owner who literally put on a timer in the video. Every week, without fail, he gave me a great piece of advice that was succinct and helpful–and I always knew it would take no more than a minute of my time.
Picture of Wendy Brache

Wendy Brache

Wendy Brache builds and executes personal branding and online marketing strategy for executives and corporations in the high-tech sector. She is the author of Sales Force Branding: Differentiate from the Competition, and co-creator of the Sales Force Branding program. Wendy is a senior consultant specializing in B2B Corporate Social Media, Demand Generation and Marketing Automation, and is also a featured marketing technology speaker and columnist on renowned websites, such as Maria Shriver’s Women’s Conference, Chopra’s Intent.com and Denver’s GreatIdeasForKids.com.

TRENDING AROUND THE WEB

Real confidence rarely needs to announce itself: it shows up as stillness under pressure, a level voice when everyone else in the room is raising theirs, a willingness to let silence sit for a few extra seconds, and no need to perform for an audience that was never really watching

Real confidence rarely needs to announce itself: it shows up as stillness under pressure, a level voice when everyone else in the room is raising theirs, a willingness to let silence sit for a few extra seconds, and no need to perform for an audience that was never really watching

Global English Editing
Attention Is More Than a Resource to Manage. It Is a Relationship With the Living World.

Attention Is More Than a Resource to Manage. It Is a Relationship With the Living World.

The Vessel
A survey of 2,000 women over 45 commissioned by the herbal remedy brand A. Vogel found that more than two-thirds felt completely ignored by men the moment they walked into a crowded room, and 46 percent said no one around them seemed to understand what that shift actually felt like

A survey of 2,000 women over 45 commissioned by the herbal remedy brand A. Vogel found that more than two-thirds felt completely ignored by men the moment they walked into a crowded room, and 46 percent said no one around them seemed to understand what that shift actually felt like

Global English Editing
Received Pronunciation, the accent linguists still nickname the Queen’s English, took shape inside a handful of England’s most expensive private schools, and it remains such a reliable marker of that background that a stranger can often place someone’s education within a single sentence.

Received Pronunciation, the accent linguists still nickname the Queen’s English, took shape inside a handful of England’s most expensive private schools, and it remains such a reliable marker of that background that a stranger can often place someone’s education within a single sentence.

Global English Editing
The Signal in the Silence: What Our Ancestors Heard in the Spaces We Now Rush to Fill

The Signal in the Silence: What Our Ancestors Heard in the Spaces We Now Rush to Fill

The Vessel
What a glass of wine at 8pm actually does for a writer — and what it doesn’t

What a glass of wine at 8pm actually does for a writer — and what it doesn’t

Global English Editing
Load more
CATEGORIES
Explore