Character Donations: The Anonymous Brand
A check was received anonymously for $300 by the American Red Cross. A $20 donation was made anonymously to help the suffering people in Japan. A $50,000 check was anonymously sent to the American Cancer Society to help find the cure.
We’ve all heard the expressions “what goes around comes around” and “givers gain.” If …
To Hell With Dell: Inside Apple’s Sexy, Booming Brand
A few months ago I noticed something change in my relationship. We’d been together for nearly three years and then slowly there were new feelings developing. I did my best to stay true and loyal but, I have to admit, the other one had such sex appeal. I got more and more excited every time …
Customer Service = Brand
The past few weeks have been an interesting experience and a lesson in terms of “what good does not look like” in the wonderful world of customer service. Here is the situation. I am in the midst of trying to move some retirement money around and have been doing so for the better part of …
How To Promote Your Brand-Building Self-Published Book
In response to Jason and Victor’s comments about last week blog post, Introducing an Even Easier Way to Write Your Book, I’d like to share some of the ways you can promote your brand-building ebook or self-published print-on-demand book.
The following ideas are presented with the caution that they are ideas, or options; not a …
Personal Branding Interview #2: Larry Weber
Today, I spoke to Larry Weber, who is the chairman of W2 Group and the author of Everywhere: Comprehensive Digital Business Strategy for the Social Media Era. In 2009, I interviewed Larry about his last book, but now he’s had many more experiences in the social media world captured in his new book. In this …
Personal Branding Interview: Alexandra Samuel
Today, I spoke to Alexandra Samuel, who is the Director of the Social + Interactive Media Centre at Emily Carr University of Art + Design, the co-founder of Social Signal, and a blogger for Oprah.com and the Harvard Business Review. In this interview, Alexandra talks about important technologies, the impact of the internet on our …
Are You a Victim of Yourself
Are you getting in your own way? Are you sabotaging your own success? Are you knocking on your own door of achievement but refusing to open the door to let yourself in?
Meet Eric, Karen, Bill, and Deanna“I’m not one of those people.” Eric tells me. “I’m way beyond that. I’ve got my own …
Lessons in Personal Branding from Jeopardy!, IBM, & Watson
On Jeopardy! last week, Ken Jennings and Brad Rutter, the two all-time top money earners squared off in a one million dollar championship against Watson, a new IBM computer designed to respond to spoken questions.
IBM was looking for a dramatic way to enhance their brand–already riding high after defeating the world’s greatest chess players …
Personal Branding Interview: David L. Rogers
Today, I spoke to David L. Rogers, who is the Executive Director of the Center on Global Brand Leadership at Columbia Business School, and author of The Network Is Your Customer: 5 Strategies to Thrive in a Digital Age. In this interview, David talks about how social networks change our relationship with brands, his five …
Personal Branding Interview: Jay Baer
Today, I spoke to Jay Baer, who is thePresident of social consultancy Convince & Convert, and author of the forthcoming book The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social. In this interview, Jay talks about why and how businesses should be and shouldn’t be engaging with customers, and more.…