Brand Incongruence and Southwest Airlines
I am a creature of habit when I travel. I tend to frequent many of the same restaurants, hotels and airlines as I value brand consistency (service). I am extremely loyal to my brands and I expect a consistent experience much like others. My favorite airline is Southwest. Like a comfortable pair of shoes, the …
Social Media, Customer Service and Home Depot
There are thousands upon thousands of people that still doubt the enormous power of social media and its ability to affect change. In some ways, you cannot blame them. Everywhere you turn; it is being thrown in your face (your inbox) by the media or some self-proclaimed guru claiming to have mastered the social media …
Lessons in Personal Branding from Jamie Oliver
Jamie Oliver is more than a bestselling author and television celebrity chef; his website offers numerous strategy and execution lessons for those seeking personal branding success.
The page title on Jamie Oliver’s website says it all: The official site for Jamie Oliver recipes, books & products, products, recipes, and the Food Revolution.
A casual exploration …
9 Ways To Command Your Schedule Socially
Small business owners usually don’t have time for social media. They are often notoriously busy and are popular for putting on multiple hats, long work hours and juggling several responsibilities. And this is the reason why business owners should invest more in social media- to help them gain more time for important things and for …
Branding Lessons From The Burson, Facebook And Google Scandal
Even big brands misstep and make mistakes. Unfortunately, the bigger your brand is, the more public backlash you subject it to.
The public relations nightmareRecently, a story broke that Facebook hired a top PR firm, Burson-Marsteller, to pitch anti-Google stories to media outlets. The pitch claimed that Google was invading users’ privacy with a …
Next One!
I have not had much success selling people stuff they did not want or need. When I sold in the high-tech space, I had much more success with companies and individuals who had a need for the solution that I was selling. When I sold medical devices, I had my best results with surgeons who …
Mark Twain’s Advice for Authors Writing Brand-Building Books
Early this week, I discovered a quote by Mark Twain that offers advice and perspective for those who want to write a book to build your personal brand.
Mark Twain’s quote addresses the reason many entrepreneurs fail to accomplish big goals–like writing a book; they have great ideas, but fail to take action.
Why many…Easy Steps On Linking Your Powerful Personal Brand
Whether you are a professional, a job seeker, an entrepreneur or someone who is happily employed, a LinkedIn profile could be a wonderful asset for your career. This social networking site lets you connect to over 43 million professionals worldwide. LinkedIn functions as curriculum vitae, reference document, cover letter, and an efficient database for your …
The #1 Formula for Brand Greatness
Service to others leads to greatness and wealth.
The more people you serve, the greater your rewards. There is no formula for greatness or wealth that supersedes this one.
Authentic, unconditional service to others leads to self-reward. When you help people cross the bridge from discouragement to success, greatness is achieved. When you provide answers …
How to Build Your Personal Brand with an E-Newsletter
E-newsletters are a great way to stay in touch with your network, clients, and/or customers while still providing value to these individuals. Think about it: You likely receive an e-newsletter each week from a company or an individual whom you admire or enjoy. You might even share the content inside the newsletter with your network …