Prevent Extinction: Engage Your Contacts
Social media has become the new platform for advertising, marketing, and most importantly a communication channel and exchange for your brand. It seems that most businesses, both big and small, are making sure that they have profiles and pages in Facebook, Twitter and other social sites so they can reach and engage a wide audience.…
Networking Without Neediness
How do you meet people at a dinner or networking event? How do you approach a total stranger without coming off too aggressively or being seen as looking to make a contact to better one’s self?
Steve Boyle of No Excuses, No Regrets Basketball, asked me that question via email a few months ago, and …
Is a Great Domain Name an Instant Brand?
We’ve all seen short, intuitive domain names succeed as businesses – Buy.com, Cameras.com, and Tickets.com come to mind for me.
But many domains in this category have been monstrous failures (Toys.com anyone?), and an even greater percentage belong in neither the “winner” nor the “loser” category.
Most are “never was.” As in, they sit today …
Social Networking Late Arrivals are Costly and Not Fashionable
Though many businesses have happily joined in the social media bandwagon, some others have not really bought into it yet and are still deciding whether to start their online campaign. These businesses are the ones who still rely on traditional and other “established” forms of marketing, and they’re most likely waiting for this new type …
Book Marketing Is Also Personal Brand Building
Each time you engage in book marketing and promotion, you’re also marketing and promoting your personal brand.
How you present your book’s marketing and promoting message is as important to your personal brand building as your website’s home and About Us pages.
Book titles are just the first stepFor years, I’ve talked about power …
Leverage Podcasting to Build a Personal Brand
Starting an audio podcast is one of the most powerful ways to build a loyal audience for your personal brand. Let’s take a closer look.
In 2006, I was still in the real estate business and created an educational podcast about the mortgage application process. It was called “Beyond the Rate” and without any real …
What the Interview Process Says About Your Company’s Brand?
There are not too many things more daunting or more stressful than the interview process. Regardless of how much experience you have, it is often not easy to have your entire professional career examined under a microscope. It is actually not that much different from being a clown in the circus as people wait to …
Brand Incongruence and Southwest Airlines
I am a creature of habit when I travel. I tend to frequent many of the same restaurants, hotels and airlines as I value brand consistency (service). I am extremely loyal to my brands and I expect a consistent experience much like others. My favorite airline is Southwest. Like a comfortable pair of shoes, the …
Social Media, Customer Service and Home Depot
There are thousands upon thousands of people that still doubt the enormous power of social media and its ability to affect change. In some ways, you cannot blame them. Everywhere you turn; it is being thrown in your face (your inbox) by the media or some self-proclaimed guru claiming to have mastered the social media …
Lessons in Personal Branding from Jamie Oliver
Jamie Oliver is more than a bestselling author and television celebrity chef; his website offers numerous strategy and execution lessons for those seeking personal branding success.
The page title on Jamie Oliver’s website says it all: The official site for Jamie Oliver recipes, books & products, products, recipes, and the Food Revolution.
A casual exploration …