Inbound Marketing: A Sound Strategy for Your Brand
Unless you are one of those lucky folks with a sizable budget at your disposal to invest in PR and advertising efforts in order to promote your personal or business brand (and whether you know it or not), you will in all likelihood be using inbound marketing techniques to reach your targeted audience and generate …
Personal Branding Magazine Issue 18 With Clayton Christensen!
Summary
Volume 5, Issue 2 focuses on how to innovate and cause disruption in your industry. Clayton Christensen, featured in our cover story, is a pioneer when it comes to teaching companies how to build and maintain a successful enterprise through innovation. “Disruption innovation,” a …
Why Personal Branding is Never About You
Kind readers of Personal Branding Blog and other quality materials may be amongst the lucky folk whose antenna does not signal anything untoward when the issue of Personal Branding comes up. Sadly, for many with an untrained eye who have not had the chance to delve into personal branding as conceived by Tom Peters, Dan …
Position Your Brand for Today’s Transformations
Branding your company, products, and services has always been important—even more so today as we have access to brands from all over the world fighting for relevance in the consumer’s mind. That means you need to find new ways to stand out to gain attention.
I recently heard about an interesting study where researchers, using …
Values: the Backbone of Your Brand
It has become customary for reputed companies and organizations to include a statement about their professed and espoused values and policies in their webpages. From Nestlé’s ‘Creating Shared Value’ to Zara’s ‘Mission Statement’ and including ATK downloadable ‘Corporate Social Responsibility Report’, industry giants have been diligent to craft carefully-worded statements we have come to expect …
Writing Tools, Part 1 – Why Authors Need iPads
An Apple iPad can make a major contribution to your writing and marketing success, whether you’re a self-employed professional writing a book to build your brand or an entrepreneur creating social media content to market your small business.
I can understand, though, if you think I’ve overstated the benefits of writing and marketing with an …
Avoid Using Your Employer’s Name in Your Twitter Account
Using your employer’s name in your Twitter account can be a little problematic for you for a number of different reasons. Unless you’re using an employee-specific account, you’re going to have problems if you use your employer’s name as part of your personal brand.
Let’s say you work for Lamplighters Lighting Solutions and you launch …
Conquering Uncertainty: An Interview with Jonathan Fields
Follow your dreams. It’s a nice sentiment in principle, but how many of us actually follow through with it? Far too often, we get tied down with a backup plan and our extravagant dream life fades away in favor of the ‘safer’ alternative. But what does it take to actually make the leap into an …
Personal Branding Interview: Jason Keith
Today, I spoke to Jason Keith, who is the senior communications manager at Vistaprint and runs the small business blog at Boston.com. In this interview, Jason talks about how social media can waste a small businesses time, tips for companies who want to build a brand in this bad economy, and much more.
You say…How to Find SEO Low-Hanging Fruit
Every marketer is looking for a niche, or an angle. From the basement affiliate to the Fortune 500 CMO, we share that in common.
With 10 years and counting as an SEO, it feels like a never-ending quest to uncover something that the competition isn’t giving the proper attention to. Or a new niche to …