Job Seekers: Enhance Your Brand by Showing Your Skills
The job search isn’t what it used to be. That’s for sure.
In fact, with hundreds of applicants for every job opening, the tactics that yield job offers have changed dramatically.
In part because of the volume and in part because of the competition, job seekers that stand out – job seekers whose personal brands …
The Four Aces of Online Personal Branding
Many Generation Y and X folks with digital DNA are looking toward the online medium to build their personal brands. And this is without doubt a smart move on their behalf: the countless benefits and untapped potential that the Web 2.0 can offer for those serious about personal branding are too many to list. And …
Why Do Many Small Business Owners Dislike Writing?
Many small business owners dislike writing so much they avoid it as much as possible, or put it off until the last minute.
Many small business owners can talk the moss off a rock, but freeze when asked to write an article, a series of blog posts, or–heaven forbid!–a book to promote their business and …
Why Being ‘Media-Ready’ Matters
Once upon a time the media looked like the distant, exclusive realm of celebrities, politicians and VIPs. Jane and John Does viewed the media as so cut off from their daily lives that in most cases a course in media-handling sounded as far-fetched as one in rocket science (though perhaps altogether less enticing). Conversely, those …
Old Versus New Approaches To Building A Personal Brand
To get a better idea of the differences between old versus new brand building, I’s like to share 2 examples which provide a framework for evaluating your own online personal brand.
Seldom have I seen the differences between old and new approaches to brand-building illustrated as dramatically as the examples discussed below.
Old Way. The…Ayoung-Chee Wins Project Runway Because of Personal Branding
Season 9 of Project Runway may be the first time anyone, including the famous Tim Gunn himself, has seen his infamous words “make it work” taken so seriously. The stylist, from Trinidad, that scored the most shocking win in Project Runway history, Anya Ayoung-Chee, had no garments constructed when Gunn visited her hometown studio a …
The Spirituality of Personal Branding
There are no objective reasons for spiritual folks to store any second thoughts or reticence toward personal branding as envisioned by Dan Schawbel and other personal branding luminaries. Far from it. In fact, engaging in the personal branding process can be of one of the most uplifting, rewarding and profoundly spiritual experiences of our lives. …
Your Brand Under Attack: When ‘Goodyism’ Doesn’t Pay
Nothing can be more precious to many of us than our personal brands, since they are often the result of sound strategy, countless positive interactions with others both online and offline and a proven record of delivering quality service to our clients and the community. However – and as our editor Maria Duron pointed out …
Best Practices for One Sheet Personal Brand-Building Success
They’re practical, effective, and efficient tools that can distributed for free as email attachments or website downloads. You can also use your desktop printer to print and mail them, as needed, or distribute them at networking events.
One of the best ways you …
Communicating Your Way To Higher Employee Engagement
It has been said the strongest relationships are built on a foundation of communication. As such, it should come as no surprise HR Solutions’ Research Institute has found a strong positive correlation between communication and employee engagement.
When managers establish a culture of open and honest dialogue among their team members, the percentage of ‘actively …