Author: Patrick Schwerdtfeger

Patrick Schwerdtfeger is the author of Marketing Shortcuts for the Self-Employed (2011, Wiley) and is a regular speaker for Bloomberg TV. He has spoken about modern entrepreneurship and the social media revolution at conferences and business events around the world. Patrick has also authored Webify Your Business: Internet Marketing Secrets for the Self-Employed (2009) as well as Make Yourself Useful: Marketing in the 21st Century (2008) and has been featured by the Associated Press, National Public Radio’s Here & Now program and Authors Unscripted among others.
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Leverage Everything

Two weeks ago, I spoke at another event for Bloomberg TV, in conjunction with Brighthouse Networks in Detroit, Michigan. Bloomberg is my #1 client as a professional speaker. Before the event, I did a short TV interview with WDIV, the local NBC affiliate. That was the first television interview I have done as an author …