Personal Branding Interview: Beverly Macy
Today, I spoke to Beverly Macy, who is the co-author of The Power of Real-Time Social Media Marketing, the CEO of Gravity Summit, and a UCLA Social Media Instructor. In this interview, Beverly talks about why real-time social media marketing is important, reveals a few case studies from her book, and more. In 2009, Beverly …
Personal Branding Interview: David Aaker
Today, I spoke to David Aaker, who I interviewed back in 2008. David is the Vice Chairman of Prophet and the creator of the Aaker Model™. He has published more than 100 articles and 14 books, including his latest called Brand Relevance. In this interview, David talks about brand relevance, what it means for companies …
Sweet Spot: The Intersection of Passion, Purpose & Skills
Do you like sweets? When I was a kid I used to tell my mom I couldn’t finish my dinner because there was a special part of my stomach that was just for dessert. My rule now that I’m an adult is to keep sweets out of the house so I’m forced to walk and …
Brand Yourself an Entrepreneur
2011 will be a turning point for many, if not most, Americans. The realization that companies, businesses, corporations, organizations, and yes, even local, state, and federal governments will no longer assure jobs and take care of employees will finally be realized.
Yes, many unemployed and underemployed people will need to create their own jobs by …
Personal Branding Interview: William C. Taylor
Today, I spoke to William C. Taylor, who is a cofounder of Fast Company and coauthor of the national bestseller Mavericks at Work. His latest book is called Practically Radical. In this interview, William talks about new trends that are shaping the workplace, obstacles individuals are facing right now, how to stand out from the …
Identify, Market, and Engage Your Personal Brand’s Target Market
Here we are barely into 2011 and already it’s time to identify, market, and engage our target market? Yes. The faster you get into the mind of your consumer the quicker results will show. When it comes to the game of business, or life, it’s results we’re after so now is the best time to …
When Bad Brands Happen to Good People
It started when I saw the recent banner headlines about the government’s crackdown on hedge funds for insider trading. “Oh, my. Here are a bunch of innocent people that work inside of the company who will be branded as unethical even though any potential problems probably stem from just a few bad apples.”
Bonuses and…How To Best Build a Multi-faceted Personal Brand?
How should you build your personal brand when your expertise spans different, unrelated professions?
I recently attended a local business networking meeting where this topic came up.
Do, Did and NeededThe format was very simple. In the first half of the meeting, everyone in the room had two minutes to explain who they were, …
Writing, Amazon.com, & Personal Branding Success in 2011
During 2011, it will become harder and harder to separate writing, Amazon.com, and personal branding success.
Many authors underestimate the number of marketing opportunities that Amazon.com offers those who are interested in building their personal brand.
Certainly, there are numerous other online and offline book retailers; chances are, your home is within a few miles …
Shake Up a Job Search Success Cocktail This Holiday
Many times I write as I’m sitting at my desk looking out at the city (Chicago) streets below filled with traffic, people, and energy. Today’s blog is different; I’m writing it from one of my favorite spots, Starbucks. I love writing here because, other than fresh coffee, it provides a continuous flow of energy, which …