Category: Marketing & Personal Branding

Professional visibility now extends far beyond titles or resumes.

Here we help you express your expertise clearly, position your work with intention, and build recognition through consistent contribution.

 

The goal is a personal brand that reflects real value and strengthens over time.

Brand Identity & Self-DiscoveryBrand Yourself AsCorporate BrandingJob SearchLifestyle & Habit BuildingMarketing & Personal BrandingNetworkingRelationship Networking

What’s In A Name? The Big “O”

When someone says The Big “O” it can have many different meanings depending on where in the country you live, what you spend your days doing and where your mind is at the moment. Hey, keep it clean folks, this is a personal branding blog not a, well, you know. (wink, wink)

For those of …

Career DevelopmentCorporate BrandingLifestyle & Habit Building

Why Should an Entrepreneur Brand Themself?

As I write articles on how an entrepreneur should brand themself, I’ve been receiving questions on WHY an entrepreneur should focus on personal branding. Here are some of the reasons why every entrepreneur should focus on personal branding:

Why brand yourself?

You are the face of your brand/company As an entrepreneur, you are the main …

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Lessons in Personal Branding from NPR’s Car Talk

Tom and Ray Magliozzi’s Car Talk is one of the most successful personal brands on NPR, National Public Radio. The enduring strength of the Car Talk brand can be measured by:

Numbers. Over 4.4 million listeners tune-in each week, listening on 588 radio stations around the world. Fund raising. Car Talk is consistently one of…
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Brand Identity & Self-DiscoveryCorporate BrandingInterviewMarketing & Personal BrandingRelationship Networking

Personal Branding Interview: Nick Palazzo

Today, I spoke to Nick Palazzo, who is the co-founder of STACK, a multimedia sports brand that educates, inspires and entertains athletes. STACK recently launched a new social networking site for high-school athletes, the Gatorade Performance Center. In this interview, Nick talks about his new social network, brand partnerships, and more.

Why a social networking…
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Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingEmployer BrandingInterviewLifestyle & Habit BuildingmanagementRelationship Networking

Personal Branding Interview: Cathy Benko

Today, I spoke to Cathy Benko, who is the Vice Chairman and Chief Talent Officer at Deloitte LLP, and the co-author of The Corporate Lattice: Achieving High Performance in the Changing World of Work. In this interview, Cathy talks about the changing workforce, what the corporate lattice is, how to establish your personal brand when …

Book ReviewsBrand Identity & Self-DiscoveryCareer DevelopmentCorporate BrandingInterviewMarketing & Personal BrandingRelationship Networking

Personal Branding Interview: Nick Friedman

Today, I spoke to Nick Friedman, who is the President and Co-Founder of COLLEGE HUNKS HAULING JUNK, the largest and fastest growing US-Based Junk Removal Franchise Opportunity. He recently co-authored his first book called Effortless Entrepreneur: Work Smart, Play Hard, Make Millions. In this interview, Nick talks about his new book, what it means to …

Communication & NetworkingeBrandJob SearchLifestyle & Habit BuildingMarketing & Personal BrandingNetworkingRelationship NetworkingReputation ManagementSocial Media

10 Reasons Why YOU Should Care About Personal Branding

The demand for personal branding is increasing faster than I can type this post. Many of the reasons why you should build your personal brand have been discussed on this blog, including global competition, online presence management, and the need to stand out. The global population, from India to Malaysia, has been buzzing about the …