Category: Marketing & Personal Branding

Professional visibility now extends far beyond titles or resumes.

Here we help you express your expertise clearly, position your work with intention, and build recognition through consistent contribution.

 

The goal is a personal brand that reflects real value and strengthens over time.

Brand MysteryCommunication & Networkingguest postMarketing & Personal BrandingPositioningRelationship Networking

Visual Thinking for Personal Branding Success

Visual thinking is a strategic tool that can make a major contribution to the personal branding success of anyone who has to plan ahead, make decisions, or convince others.

Visual thinking involves more than simply choosing colors and typefaces that project the right image; visual thinking is also a collaboration tool that helps individuals and …

Corporate BrandingRelationship NetworkingReputation Management

Is Your Personal Brand Affecting the Organization’s Brand?

Before, when only organizations had ‘brands,’ the organization didn’t need to worry about an employee’s ‘brand’ overshadowing theirs. But now that personal branding is so prevalent, the question has been asked: Is a personal brand helpful or detrimental to an organization?

Let’s take a look at both sides of the argument:

Personal branding can help…
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Brand Identity & Self-DiscoveryBrand Yourself AsCorporate BrandingJob SearchLifestyle & Habit BuildingMarketing & Personal BrandingNetworkingRelationship Networking

What’s In A Name? The Big “O”

When someone says The Big “O” it can have many different meanings depending on where in the country you live, what you spend your days doing and where your mind is at the moment. Hey, keep it clean folks, this is a personal branding blog not a, well, you know. (wink, wink)

For those of …

Career DevelopmentCorporate BrandingLifestyle & Habit Building

Why Should an Entrepreneur Brand Themself?

As I write articles on how an entrepreneur should brand themself, I’ve been receiving questions on WHY an entrepreneur should focus on personal branding. Here are some of the reasons why every entrepreneur should focus on personal branding:

Why brand yourself?

You are the face of your brand/company As an entrepreneur, you are the main …

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Lessons in Personal Branding from NPR’s Car Talk

Tom and Ray Magliozzi’s Car Talk is one of the most successful personal brands on NPR, National Public Radio. The enduring strength of the Car Talk brand can be measured by:

Numbers. Over 4.4 million listeners tune-in each week, listening on 588 radio stations around the world. Fund raising. Car Talk is consistently one of…
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Brand Identity & Self-DiscoveryCorporate BrandingInterviewMarketing & Personal BrandingRelationship Networking

Personal Branding Interview: Nick Palazzo

Today, I spoke to Nick Palazzo, who is the co-founder of STACK, a multimedia sports brand that educates, inspires and entertains athletes. STACK recently launched a new social networking site for high-school athletes, the Gatorade Performance Center. In this interview, Nick talks about his new social network, brand partnerships, and more.

Why a social networking…
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