A Cup of Coffee to Leverage
In the past few weeks, we’ve discussed defining and solidifying your personal brand by building your network, increasing peer recommendations, and publishing relevant articles online. If you have completed some or all of the Sunday exercises over your cup of coffee, then you currently have some valuable personal branding collateral.
Magnify your personal brandDon’t …
Personal Branding Interview: Jim Petrus
Today, I spoke to Jim Petrus, who is the chief operating officer for Trump International Hotels Management LLC, the operating arm of Trump® Hotel Collection. Recently, Jim and his team have created the Trump Hotel Collection’s social media presence, including Twitter and Facebook accounts. In this interview, Jim explains why and how they are using …
Brand Shift: Goldman’s Golden Gun
In May I wrote about branding lessons learned from Goldman Sachs. This company has an illusive communications strategy that is not working very well in 2010 as the ever-evolving “new consumer” is changing the way that companies interact with the public. After a very public legal dispute with the S.E.C. that has taken its toll …
The Entrepreneur Cover Letter
For many job seekers, the cover letter is an opportunity to sell themselves and differentiate themselves from the rest of the competition. For entrepreneurs, the cover letter is a way to really sell their story and remove any doubt to the potential employer about an entrepreneur’s commitment to someone else’s business.
I will attempt to…Book Excerpt: Marketing Lessons From the Grateful Dead
The following is an excerpt from David Meerman Scott and Brian Halligan’s new book called Marketing Lessons From the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History (Wiley, August 2010). They are both friends of mine and people who I admire and respect in the marketing space. David is …
A Lesson in Personal Branding from Apple
To many, Apple is more than just a company – it’s an institution. I’m not a 100% Apple product consumer, but I’ve sipped some of the Kool-Aid. I’ve always admired the company for it’s innovative thinking, and finally took some time to think about some of the elements of the company that make it so …
Write Your Way to a Profitable Personal Brand, $5 at a Time
For several years, writing and giving away ideas online has been viewed as the best way to build your personal brand. It’s a popular and powerful technique, well-documented in numerous best-selling marketing books, like David Meerman Scott’s New Rules of Marketing & PR.
But, does it make sense to limit your brand building writing activities …
Personal Branding Interview: Judy Shapiro
Today, I spoke to Judy Shapiro, who is Chief Brand Strategist of Cloud Linux, CEO of engageSimply a social media/ direct marketing communications company and contributor to AdAge.com. In this interview, Judy talks about how she got started in the advertising world, how the industry has changed since she started, calculating the ROI of social …
Personal Branding Interview: Jay Greene
Today, I spoke to Jay Greene, who served as BusinessWeek’s Seattle bureau chief till 2009, and is now the author of Design Is How It Works. In this interview, Jay talks about design thinking, how important design is for brands, examples of design companies that have succeeded, and more.
Jay, what is “design thinking”?It’s …
Personal Branding Interview: M.P. Mueller
Today, I spoke to M.P. Mueller, who is the President at Door Number 3, as well as the New York Times “Branded” blogger. In this interview, M.P. talks about the survival rate for companies that don’t have brands, lessons she’s learned from running a small business, and more.
What’s the life expectancy for a company…