6 Questions Your One Sheets Must Answer
One sheets must answer 6 important questions if want them to build your personal brand and successfully sell your speaking services to event planners and conference organizers.
One sheets, as I described in an earlier post, are single-page author marketing materials that authors use to build their brand, promote their books, and increase consulting, coaching, …
7 Tips to Boost the Clarity of Your Personal Brand
Whether they’re right or not, people form impressions of your personal brand based on the way you write – from emails, to web profiles, to proposals to cover letters. Today we’ll go over seven tips to improve your writing skills.
Impressions form fastReaders assume that if your…
Writing is sloppy: You don’t care about…Music Branding 2.0 Event Recap
Recently, I hosted the first Music Branding 2.0 event to a sold out crowd, which included an expert panel and a live rock band. I wanted to try something different with this event and I drew a connection between music, branding, and the internet. The focus of the event was on how artists can brand …
Personal Branding Interview: Chris Houchens
Today, I spoke to Chris Houchens, who is a marketing speaker, writer, blogger, and consultant. Chris’ latest book is Brand Zeitgeist: Embedding Brand Relationships into the Collective Consciousness. In this interview, Chris talks about what the brand zeitgeist is, how to attract customers to your brand, how blogging has helped his career, first and last …
Using Design To Extend And Safeguard Your Brand
Authors should use design to extend and safeguard their brand beyond the cover of the book they wrote to build their visibility, attract new business, and establish a personal brand.
The book cover is the starting point; it’s the most immediately obvious visible symbol of an author’s personal brand.
And, in many cases, a book …
Personal Re-Branding
Creating a personal brand is like creating a product brand, because you as a person are a product that needs to be developed, marketed and evolved over time. There are very few brands out there that have had the same marketing and communications strategy since their formation, because as brands grow and consumers evolve brands …
Personal Branding Interview #2: Brian Solis
Today, I spoke to Brian Solis, who is a new media leader, principal of FutureWorks, blogger, and author of the new book Engage. In this interview, Brian talks about what engagement means in the social media world, how he came to write his new book, how engagement and personal branding go together, and why he’s …
Perception vs Reality in Social Media
Is social media everything we really make it out to be? Is there an imbalance between perception and reality? I would venture to say yes. Before we get into the underlying argument of the two terms… let’s define them (from dictionary.com).
Perception: a single unified awareness derived from sensory processes while a stimulus is present.…
Personal Branding Interview: Ivanka Trump
Today, I spoke to Ivanka Trump, who is an American businesswoman, socialite, heiress, and fashion model. The daughter of Ivana and Donald Trump, she is Executive Vice President of Development & Acquisitions at the The Trump Organization. She is also The New York Times and Wall Street Journal bestselling author of The Trump Card. This …
Personal Branding Interview: Heather Cabot
Today, I spoke to Heather Cabot, who is the Founder & Publisher of The Well Mom, and the Web Life Editor for Yahoo!. In this interview, Heather explains how she came up with her brand, how she transitioned from a job at ABC News to being a mom, the communication skills that she gained at …