Personal Branding Interview: Peter Dunn
Today, I spoke to Peter Dunn, who is an expert financial planner, award-winning comedian and author of 60 Days to Change: A Daily How-To Guide With Actionable Tips for Improving Your Financial Life. In this interview, Peter goes over how he positioned himself in the crowded financial expert market, how he’s blended two very important …
iPhone Applications For Personal Branding
It fascinates me how powerful information is and how much we have to consume each day to remain current. In fact, if I didn’t peruse the live feed on Facebook a week or so ago (I saw Brian Solis commenting on Jeremiah Owyang’s app), I would be late with this post and might have missed …
3 Step Personal Branding System
A lot of people I’ve spoken to don’t know where to start when it comes to personal branding, so today I wanted to focus on how to build your own personal branding system by modeling my own. A personal branding system is how you consume, organize and share information every single day in order to …
Personal Branding Interview: James Hamilton
Today, I spoke to James Hamilton, who is the Charles S. Sydnor Professor of Public Policy, and Professor of Economics and Political Science at Duke University. He is also the coauthor of You Are What You Choose. In this interview, James talks about what shapes our decisions, explains how decision making impacts marketing campaigns, and …
Is Personal Branding Life?
Our virtual lives and the life we lead in reality are quickly becoming one. Most phones have cameras, some have a video feature and almost everyone you know has a computer with an internet connection. Furthermore, a lot of people have phones, such as the iPhone, that give you access to the internet even without …
Does Your Brand Match Your Potential Employer’s?
Everyone’s so busy trying to land a job – any job – that they’ve forgotten one of the cardinal rules in the hiring process: If you aren’t a fit with the company’s culture, it’s not going to work out in the end.
While personal branding has been a career strategy for a while now, employer …
From Function to Feeling in Personal Branding
There can be major emphasis placed on the importance of function when relating to personal branding. “Send me your resume,” the manager will say, “I want to know more about your experience.” Function can be defined as your ability to accomplish a task. This could also be called your “technical” skills.
I wanted to shift …
Is Visibility More Important Than Money?
The cost of content is decreasing, but the importance of content is increasing. Now and in the future, your main differentiator will be your personal brand. Distribution and promotional costs are being reduced in price because of social media tools that allow you to achieve both. More and more people are preaching that “social media …
Personal Branding Interview: Scott McGrew
Today, I spoke to Scott McGrew, who has 20 years experience as a television reporter, 10 of them as a technology reporter. His work has been seen on CNN, CNBC, MSNBC and the BBC. He has been nominated for 10 Emmy Awards and reports on technology on the Bay Area’s NBC. In this interview, Scott …
What’s in a Brand Name?
I gave a presentation to students at James Madison University a few weeks ago, and one young lady asked me what name she should put on her résumé – Nikki, the name she’s built for herself online, or Nicole, her legal name. Another young lady chimed in that her given name is difficult to spell …