Category: Marketing & Personal Branding

Professional visibility now extends far beyond titles or resumes.

Here we help you express your expertise clearly, position your work with intention, and build recognition through consistent contribution.

 

The goal is a personal brand that reflects real value and strengthens over time.

Book ReviewsBrand Identity & Self-DiscoveryCareer DevelopmentCommunication & NetworkingInterviewLifestyle & Habit BuildingMarketing & Personal BrandingRelationship Networking

Personal Branding Interview: George Foreman

Today, I spoke to George Foreman, who is a former two-time world heavyweight boxing champion, the face of The George Foreman Grill and a New York Times bestselling author.  In this interview, George goes over his entrepreneurial journey, with sound advice that he’s experienced from both his boxing career and his business ventures.

How did…
Read the Rest →
Communication & NetworkingLifestyle & Habit BuildingMarketing & Personal BrandingRelationship Networking

Top 10 Rules for Having a Strong Personal Brand

Sometimes on Twitter (@DanSchawbel) I get into rants when ideas or thoughts come into my head.  The other night, I tweeted a list of ten rules.  I didn’t even bother saying what they pertain to, but from the tweets it was apparent that they had to do with how to be successful.  From my viewpoint, …

Communication & NetworkingeBrandMarketing & Personal BrandingPositioningRelationship NetworkingSocial Media

How to Brand Yourself Without Alienating Your Company

There are a ton of arguments and insights on the struggle between personal branding and corporate branding in the blogosphere and through different organizations right now. This might be the hottest topic in this space based on what I’ve read and experienced for myself, being a brand behind a Fortune 200 brand, lately.  I’m prone …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingInterviewLifestyle & Habit BuildingMarketing & Personal BrandingNetworkingRelationship NetworkingReputation Management

Personal Branding Interview: Frances Cole Jones

Today, I spoke to Frances Cole Jones, who is the author of The Wow Factor: The 33 Things You Must (and Must Not) Do to Guarantee Your Edge in Today’s Business World and and founder of Cole Media Management. In this interview, Frances goes over controlling your reputation, how to sell yourself in any given …

Brand Identity & Self-DiscoveryeBrandInterviewMarketing & Personal BrandingPositioningPublic RelationsRelationship NetworkingSocial Media

Personal Branding Interview: Sarah Evans

Today, I spoke to Sarah Evans (PRSarahEvans), who is a public relations and new media consultant at Sevans Strategy, a guest writer for Mashable, a blogger, and more.  I spoke with Sarah because she’s been able to stand out amongst the million other PR people out there.  In this interview, we talk about her personal …

Brand Identity & Self-DiscoveryCommunication & NetworkingInterviewLifestyle & Habit BuildingMarketing & Personal BrandingRelationship Networking

Personal Branding Interview: Jim Camp

Today, I spoke to Jim Camp, who is the best-selling author of negotiation books Start with No® and No: The Only System Of Negotiation You Need For Work and Home, and is chairman of Camp Negotiation Systems®.  In this interview, Jim tells us what challenge we all face, what people need to know about how …

FuturesMarketing & Personal BrandingNetworkingRelationship NetworkingReputation ManagementSocial Media

Personal Branding and the Digital Economy

The world is changing and it’s going to have a monumental affect on every profession and person. The rules and boundaries have shifted as the internet and social networking have evolved into staples of our everyday lives.

Change is inevitable – growth is a choice

The world economy is in the process of going digital …

Communication & NetworkingeBrandLifestyle & Habit BuildingMarketing & Personal BrandingPositioningRelationship NetworkingReputation ManagementSEOSocial Media

Brand Yourself Before Someone Else Brands You

Discovering your personal brand is the first step in the personal branding process for a reason.  If you don’t know what you’re brand is then how are you going to convey it to the world?  Your brand is what you will be known for.  When your name or image is seen or heard, what will …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingCorporate BrandingeBrandInterviewMarketing & Personal BrandingRelationship NetworkingSocial Media

Personal Branding Interview: Paul Dunay

Today, I spoke to Paul Dunay, who is an ex-Personal Branding Blogger, author of Facebook Marketing for Dummies and is the Global Managing Director of Services and Social Marketing for Avaya.  In this interview, Paul tells us why the web is the best place for marketing, how he got his book deal by blogging, tips …

Brand Identity & Self-Discoverygen-yInterviewMarketing & Personal BrandingRelationship Networking

Personal Branding Interview: Kit Yarrow

Today, I spoke to Kit Yarrow, who is the co-author of Gen BuY: How Tweens, Teens and Twenty-Somethings are Revolutionizing Retail.  In this interview, Kit sizes up the typical Gen-Y’er, explains how this group is different than other generations, illustrates how they’ve influenced the workplace and buying, shares some highlights from her research, what motivates …