Talk About Who You Are Not What You Do

  • 0 min read

When you read the title of this post it seems fairly simple right? Talk about who you are not what you do. Unfortunately it is not that simple nor that easy. I would bet my company on the fact that many people reading this post combine what they do with who they are (identity = business). This is a powerful personal branding formula if there is balance between who you are and what you do.

When you initiate the process of business a personal brand it is important to talk about who you are… how you go about your daily routine… how YOU sell your product, service, or brand.

It seems fairly simple.. and yet.. it is one of the harder things for entrepreneurs and business professionals. I am speaking from experience here! It is so hard to write about yourself instead of your industry. An industry is proven… An industry has research reports, professional opinions, and hundreds of pages of content.

Only one you and thousands of them

There is only one of YOU… which is the point of this blog post.

There are millions of individuals in your business… in your industry. A portion of the individuals are writing content to spread over the many corners of the web. They are writing about the same thing… over and over… and over… and over again. Where do you differentiate yourself? How do you write and distribute content that will stand out.. that will drive business?

I will always resort back to the line inspired by the book Getting To Yes!: Customers are people first.

People buy from people. Remember that they next time you sit down to write a blog post or an article. Write about what you do! There is only one of you… and thousands of them.

Picture of Kyle Lacy

Kyle Lacy

Kyle Lacy writes a regular blog at KyleLacy.com and is founder and CEO of Brandswag, a social media strategy and training company. His blog has been featured on Wall Street Journal’s website and Read Write Web’s daily blog journal. Recently, Kyle was voted as one of the top 150 social media blogs in the world (on two websites), and produces regular keynote speeches across the Midwest. He also just finished writing Twitter Marketing for Dummies by Wiley Publishing.

TRENDING AROUND THE WEB

The habit researchers behind the 43% figure found the location did the remembering for you — routines are triggered by place, which is why a familiar setting can run an entire behaviour before the conscious mind catches up

The habit researchers behind the 43% figure found the location did the remembering for you — routines are triggered by place, which is why a familiar setting can run an entire behaviour before the conscious mind catches up

The Vessel
The most trusted communicators at work in 2026 aren’t the ones who explain the most — they’re the ones who’ve learned to stop at the right sentence

The most trusted communicators at work in 2026 aren’t the ones who explain the most — they’re the ones who’ve learned to stop at the right sentence

Global English Editing
Barnes and Noble’s chief executive said he has no problem stocking an AI written book as long as the cover says so, and the backlash that followed suggests most readers wanted something disclosure was never going to give them

Barnes and Noble’s chief executive said he has no problem stocking an AI written book as long as the cover says so, and the backlash that followed suggests most readers wanted something disclosure was never going to give them

The Blog Herald
People who can’t stand the sound of their own voice on a recording aren’t imagining it — psychologists say the same distortion applies to how we hear our own accent

People who can’t stand the sound of their own voice on a recording aren’t imagining it — psychologists say the same distortion applies to how we hear our own accent

Global English Editing
Hachette pulled a horror novel from release after the New York Times accused its author of using AI to write it, and she never admitted to it, she only said an editor she’d worked with might have

Hachette pulled a horror novel from release after the New York Times accused its author of using AI to write it, and she never admitted to it, she only said an editor she’d worked with might have

The Blog Herald
We tend to blame the speeding-up of years on age, but memory researchers point to novelty: a childhood summer felt long because everything in it was new, and new is what the brain records — a repetitive year passes without being filmed

We tend to blame the speeding-up of years on age, but memory researchers point to novelty: a childhood summer felt long because everything in it was new, and new is what the brain records — a repetitive year passes without being filmed

The Vessel
Load more
CATEGORIES
Explore