Personal Branding Interview: John C. Maxwell
Today, I spoke to John C. Maxwell, who is an internationally recognized leadership expert, speaker, and New York Times bestselling author, selling over 16 million books. His latest book is entitled Put Your Dream to the Test. In this interview, John discusses his definition of success, what separates the successful from the unsuccessful, some important …
Think Like a Brand: CEOs in Times of Crisis
Tom Peters asked employees of large companies to “think like a CEO” as they branded themselves within the organization in the late 1990s. The idea was to contribute to the company in a way that helped you stand out, and helped you take control of your own brand and destiny within your career. The concept …
Personal Branding Interview: Zappos CEO Tony Hsieh
Today, I spoke with Tony Hsieh, who is the CEO of Zappos, a brand that many of you are familiar with, especially my female readers. Tony has done an excellent job branding his company as the ultimate customer service machine. He has over 200,000 Twitter followers and what he’s done for Zappos has been one …
The Blending of Corporate and Personal Branding on Twitter
There has been a lot of talk in the blogosphere about how personal and corporate branding are starting to collide. I’m
not very surprised that people are questioning personal branding as it relates to overshadowing their corporate brand. This was all bound to happen as some point because corporate and personal brands have the same …
Personal Branding Interview: Scott Ginsberg
Today, I spoke with Scott Ginsberg, who is known as the “nametag guy” and the author of many books, including his latest one called “Stick Yourself Out There : Get Them to Come to You.” We talked about what makes people unique, push and pull marketing, and how to build a web presence.
Is it…Personal Branding Interview: Charlene Li
Today, I spoke with Charlene Li, who is the bestselling co-author of Groundswell, an ex-Forrester executive and now a full-time consultant, blogger and speaker. For the past few months, I’ve been really digging down and examining the role of a personal brand within a corporate brand and now, with Charlene’s help, we have a great …
Personal Branding Interview: Laura Ries
Today, I spoke with Laura Ries, who is an expert on marketing and building brand strategy, and is the best-selling author of some of the nation’s most respected branding books, including her latest called War In The Boardroom. In this interview, Laura talks to us about how there is a struggle between marketing and management, …
Using Twitter for Personal and Business Branding
Everyone’s trying to figure out personal branding and Twitter. Twitter is everywhere in the news right now – just yesterday the Wall Street Journal published How To Twitter:
“But I have to admit I didn’t understand the appeal of Twitter when I joined, at the prodding of friends, in November. One answer that explains its …
Personal Branding Interview: Steve McKee
Today, I spoke to Steve McKee, who is a marketing expert, BusinessWeek.com columnist and author of the new book, When Growth Stalls. In this interview, Steve talks about how companies can sustain growth during the bad economy, and how people can develop their careers. Steve shares research from his book and then talks about entrepreneurship.…
Right Message, No Results? Why Audience Matters and How to Find The Right One
Do you ever feel like you’re doing all the right things with networking, but you’re not getting results? I got an email recently from one entrepreneur who networks diligently, participating in a business leads group, local Chamber of Commerce meetings, and other events.
He writes: “I feel my presentation is adequately polished, I follow up …