Personal Branding Interview: Rodney Rumford
Today, I spoke with Rodney Rumford, who is best known for his Face Reviews blog, as well as his commitment to the social media world. In this interview, I grill Rodney on Twitter, which, in my opinion, is one of the greatest personal branding tools ever created. Twitter allows you to bypass hierarchies and connect …
Personal Brand Equity
Global firms spend billions of dollars a year in the pursuit of building and maintaining strong brands. They know that a strong, recognizable brand can drive revenue growth and mitigate competitive risk. Even in times of recession, some gutsy marketing executives request marketing dollars to continue brand building because of the effect a strong brand …
Personal Branding Interview: Debbie Weil
Today, I spoke with Debbie Weil, who is known as the top expert when it comes to CEO blogs. She’s been very effective at positioning herself and has even wrote a book called The Corporate Blogging Book to further her brand over the past two years. Debbie is a very talented blogger and I’ve been …
Discover Your Brand With Issue 7 of Personal Branding Magazine
Personal Branding Magazine Volume 2, Issue 3 focuses on the first step of the personal branding process, brand discovery. Many people rush into personal branding, without first taking precious time to discover who they are and what they want to do for the …
“Cool” Personal Brands Create a Lasting Impression
Today, I spoke with Del Breckenfeld, who is the Director of Entertainment Marketing at Fender® Musical Instruments Corp. and the author of the “Cool Factor.” In this interview, we discuss what makes a “cool” brand and Del gives you examples of both company’s and people who are very recognizable and successful based on their “coolness.” …
Are You More Than a Commodity?
It’s Sunday morning and I’m the last of the new guest authors for the Personal Branding Blog. Luckily, that means you won’t be reading too many more introductions thanking Dan. But I’m still going to make you read mine: Thank you so much, Dan! I’m very excited to be here and I think this will …
How to Create a Personal Brand by Becoming a Thought Leader
Let me also start off by thanking Dan for the opportunity to participate in the Personal Branding Blog. I’ll be posting on Wednesdays and thought I might focus initially on one path I know very well and that path is – how to create a personal brand by becoming a thought leader.
People don’t buy…Evaluating My First Social Media Class at UCLA
Let me begin by thanking Dan for the opportunity to participate in the Personal Branding Blog. I’ll be posting on Tuesdays and thought I’d start by discussing my experience in creating the Social Media Marketing course. The goal was to develop a course syllabus that discusses a set of emerging marketing tools, targeted at professional …
10 Step Expert Guide to Blogging Your Personal Brand
Originally published in 2009. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
This is the final post in a series about blogging your personal brand. I’ve written a post for beginners, as well as intermediate and advanced users. Please review those posts before reviewing this one.
By the …
The Same Laws Apply For Personal Brands as Any Brand
Today, I spoke with John Gerzema, who is the Chief Insights Officer for Young & Rubicam Group and an author. We discuss the three main challenges marketers face in today’s marketplace, what the brand bubble is and how to measure it, as well as his five-stage model for brand creativity and change. John, then gives …