An Introduction into the World of Personal Branding
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
I’ve been asked by a lot of people for an article that introduces personal branding. I went searching through my archives and realized I didn’t have a clear, high-level primer for newcomers.
More and more educators …
Marketing is Required Regardless of Corporate Position
Today, I spoke with Gerald Zaltman, who is a Harvard Business School professor and author. We go over the importance of marketing in our lives, why people fear change, how marketing should be universal (instead of being tied to a function of business), and talk about the significance of marketing research in learning more about …
Our Personal Brands Control the Conversation Not Companies
Today, I spoke with Tom Asacker, who is a well-known branding expert, author and speaker. We talked about how conversations have changed over the past few years, how to break through marketing clutter, and some future predictions. As more and more companies are built and destroyed in the next year, marketing and branding still remain …
Build Your Company’s Brand and Your Brand Will Reap the Rewards
Today, I spoke with Mike Volpe, who is a fine example of someone who has built his personal brand and employers brand simultaneously. His coined term, “inbound marketing,” which reflects how social media can be used to attract opportunities passively, rather than proactively. Instead of cold calling a customer or applying for a job with …
Create a Winning Social Media Strategy For Your Brand
Today, I spoke with Dave Evans, who is a social media marketing expert, author, business owner and columnist. We talk about what it’s like to convince people of the importance of social media, how to answer the dreaded “ROI” question, which social networks you should join and avoid and how to be a great community …
Top 5 Personal Branding Tips for Recent Graduates
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
I know a lot of graduates who are very concerned with their chances of nabbing a job when they graduate. I decided to write a post to help guide you to the promised land, give you …
5 Tips for Networking With People Who Are More Successful Than You Are
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
It’s very challenging to network with people who are more successful than you are. I’ve been able to do this over the course of the past few years pretty successfully. I’ve spoken with over 70 successful …
Schawbel Report: The Current State of Personal Branding [December 2008]
A lot has happened since the last time I posted a “Schawbel Report” on the state of personal branding worldwide. The July edition had some great information on how education is evolving with social media tools, how the workplace is becoming more virtual and reputation management 2.0. I finally got around to doing my 3rd …
Personal Branding is Your Secret Weapon in the Battle for Jobs
Today, I spoke with Liz Goodgold, who is a long time branding expert, speaker, author and consultant. Liz provides a great endorsement for the fine art of personal branding 😉 and she also has great ideas around how entrepreneurs can market themselves, as well as how people can become more visible as a corporate employee. …
Personal Branding Through the Eyes of a B2B Marketer
Today, I spoke with Dianna Huff, who gives us a unique perspective on personal branding through the eyes of a B2B communications expert, whose been in the marketing game for years. We discuss traditional and new marketing tools that can be used for businesses, as well as individuals, to maximize brand strength. Dianna reminds us …