The Top 5 Personal Branding Myths
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
Personal branding has become one of those buzzwords that everyone seems to throw around, but few people fully understand.
In an age where careers are built online and first impressions are made on screens, “branding yourself” …
The Nirvana of Personal Branding is to Become Indispensable
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
Are you indispensable?
That’s right, if you become indispensable, you will not be subject to a firing or replacement.
This is the most challenging personal branding goal. It’s lofty but wouldn’t you like to have that …
Top Social Media Tools For Turning Your eBrand Into a Powerhouse
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
Building a personal brand today is no longer about being on every platform possible. It’s about choosing the right ones and understanding how to use them with purpose.
Each social network serves a unique function in …
Your Personal Marketing Plan – Part 5 of 5
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
Your Personal Marketing Plan Post Series
Section 1: Situational Analysis – A detailed description of exactly where you are in your life, as well as your mission, vision and life cycle.
Section 2: Audience Analysis – …
Your Personal Marketing Plan Strategy – Part 4 of 5
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
Your Personal Marketing Plan Post Series
Section 1: Situational Analysis – A detailed description of exactly where you are in your life, as well as your mission, vision and life cycle.
Section 2: Audience Analysis – …
Your Personal Marketing Plan – Competition
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
Your Personal Marketing Plan Post Series
Section 1: Situational Analysis – A detailed description of exactly where you are in your life, as well as your mission, vision and life cycle.
Section 2: Audience Analysis – …
Your Personal Marketing Plan – Part 2 of 5
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
If you’re new to this blog or post series, please read the first entry. Part 1 focused on your situational analysis and contained your mission, vision, projected annual compensation and your personal life cycle. It’s really …
Introducing the Personal Marketing Plan – Part 1 of 5
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
This is my first of five posts about what I now call the “Personal Marketing Plan.” Any successful business has a business plan, which is composed of marketing, operations, finances and so forth. Even products have …