Personal Branding Pitch Thanksgiving Contest
As a brand, you need to learn how to sell yourself persuasively and with haste, when communicating your message to others. Aside from being in an elevatar, you may have to pitch yourself during an interview, at a networking event, to someone at work and in other situations, possibly concerning the media. If you fail …
Gen-Y Brands Will Hold the Recruiting Power Very Soon!
Today, I spoke with Tamara J. Erickson, who completely made my day. She’s a generational expert and her latest book is on Gen-Y. The coolest thing I got out of this interview is the fact that the amount of jobs in our economy will be greater than the amount of Gen-Y’ers to fill positions, even …
10 Step Intermediate Guide to Blogging Your Personal Brand
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
If you’re a beginner, please see my previous post on blogging your personal brand.
Once you’ve mastered the basics of blogging, such as setting up your site, publishing regularly, and finding your voice, it’s time to …
The Top 5 Ways to Brand Yourself Inside Your Company
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
I’ve already gone over the top 5 personal branding myths and feel that some people just have a lack of understanding on this topic, and are afraid of it, so they go against it.
Personal branding …
Exclusive Interview with Marketing Pioneer David Aaker
Today, I spoke with marketing pioneer, David Aaker, about his new book “Spanning Silos.” The main idea we talk about is how silos are impediments to great marketing. Silos isolate people, ideas and creatvity and by making it a corporate wide issue, companies can become more successful. Innovation is the key these days and when …
Your Complete Guide to Domain Name Branding
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
I’ve received countless emails and questions during my speaking presentations about selecting the right domain name. I want to address all of these questions in this post and give you a few strategies you can use …
5 Tips for Branding Yourself When Commenting on Blogs
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
I get bothered from time to time when I witness blog comments in my queue that are too self-promotional, from robots or simply don’t have anything to the conversation.
Thankfully, I don’t receive much spam anymore, …
10 Employer Branding Strategies to Become the Employer of Choice
I haven’t spoken enough about employer branding on this blog, yet it deserves some attention. I look at employer branding as the place where marketing and HR meet head on. Today, I want to give you 10 strategies that you can start using to brand your business as a great place to work. I’ll use …
10 Ways You Shouldn’t Brand Yourself in a Bad Economy
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
Everyone is writing posts on the economy and tips for beating it. I thought I would join in, but with a personal-branding angle to it.
Below is my top 10 list of ways you shouldn’t brand …
The 2 P’s and 4 C’s of Personal Branding
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
Today, I wanted to touch on what I’m calling the 2 P’s and 4 C’s of personal branding. A lot of people have their own lists, but I felt the need to share mine with all …