The Top 5 Ways to Brand Yourself Inside Your Company
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
I’ve already gone over the top 5 personal branding myths and feel that some people just have a lack of understanding on this topic, and are afraid of it, so they go against it.
Personal branding …
Exclusive Interview with Marketing Pioneer David Aaker
Today, I spoke with marketing pioneer, David Aaker, about his new book “Spanning Silos.” The main idea we talk about is how silos are impediments to great marketing. Silos isolate people, ideas and creatvity and by making it a corporate wide issue, companies can become more successful. Innovation is the key these days and when …
Your Complete Guide to Domain Name Branding
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
I’ve received countless emails and questions during my speaking presentations about selecting the right domain name. I want to address all of these questions in this post and give you a few strategies you can use …
5 Tips for Branding Yourself When Commenting on Blogs
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
I get bothered from time to time when I witness blog comments in my queue that are too self-promotional, from robots or simply don’t have anything to the conversation.
Thankfully, I don’t receive much spam anymore, …
10 Employer Branding Strategies to Become the Employer of Choice
I haven’t spoken enough about employer branding on this blog, yet it deserves some attention. I look at employer branding as the place where marketing and HR meet head on. Today, I want to give you 10 strategies that you can start using to brand your business as a great place to work. I’ll use …
10 Ways You Shouldn’t Brand Yourself in a Bad Economy
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
Everyone is writing posts on the economy and tips for beating it. I thought I would join in, but with a personal-branding angle to it.
Below is my top 10 list of ways you shouldn’t brand …
The 2 P’s and 4 C’s of Personal Branding
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
Today, I wanted to touch on what I’m calling the 2 P’s and 4 C’s of personal branding. A lot of people have their own lists, but I felt the need to share mine with all …
Think Like a Company Because YOU Are One
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
I’ve thought a lot about the distinction between company and individual this week. If you analyze the makeup of the company you work for, then you notice that the various business functions are relevant in your …
Personal Branding Toolkit – Part 1: Business Cards
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
This is the first post in a series dedicated to YOUR personal branding toolkit. Don’t leave home without it!
Your personal branding toolkit1) Business cards 2) Portfolios 3) Resumes 4) Cover letters
In the world …
10 Step Beginners Guide to Blogging Your Personal Brand
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
Starting a blog for your personal brand can feel overwhelming at first, but it’s one of the most effective ways to build credibility, share your expertise, and connect with your audience.
Blogging gives you a platform …