Road to Me 2.0: The Ultimate Personal Business Card Revealed
For the release of my new book and to capture everything I do in the personal branding world, I had new business cards made. It costs about $170 to get 1,000 double-sided, color, 12 pt thick, glossy business card. One side is the cover of my book and the other has my picture, with my …
In 2009 Hire People With Large Social Networks For Free Promotion
We’ve spoken about how your network will soon be a job qualification back in October. I think it’s even more than that now, taking the economic climate and the rise of social media as a mainstream vehicle into account. Your network, which is naked online and seen by employers and your management, will become one …
Road to Me 2.0: My First Video Interview For the Book
Recently, I was interviewed by Rick Burnes of Hubspot about my upcoming book, Me 2.0: Build a Powerful Brand to Achieve Career Success. As of today, my book is doing very well on pre-orders, ranking #26 on Amazon for job hunting bestsellers, #54 for web marketing and #70 e-commerce. I want to thank everyone for …
David Armano Reveals His Personal Branding Secrets
Today, I spoke with David Armano, who is a well-known blogger and visual expert. He’s best known for his marketing diagrams and speaks at a lot of industry events. I spoke to David about how he’s grown his personal brand, what it takes to become known in a cluttered world and tips he has for …
10 Step Advanced Guide to Blogging Your Personal Brand
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
This is the third post in a series about blogging your personal brand. I’ve written a post for beginners and one for intermediate users. Please review those posts before indulging in this one.
By the time …
Strong Employer Brands Pay Attention to Corporate Social Responsibility
Today, I spoke with Kellie A. McElhaney, who is a professor at UC Berkeley’s Haas School of Business and one of the main brains behind the corporate social responsibility (CSR) initiative that is spreading all over the world. When it comes to employer branding, successful corporations are able to bridge their brand and that of …
How to Lay the Brand Foundation for a Consulting Business
Reader question<
“I have recently gone solo and started a consulting business (with a handful of employees)… from a social networking branding perspective (i.e. twitter, blog etc.) should I concentrate on building myself or my company brand. I know the answer is both, but which one first and foremost would you recommend, for example should …
An Introduction into the World of Personal Branding
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
I’ve been asked by a lot of people for an article that introduces personal branding. I went searching through my archives and realized I didn’t have a clear, high-level primer for newcomers.
More and more educators …
Marketing is Required Regardless of Corporate Position
Today, I spoke with Gerald Zaltman, who is a Harvard Business School professor and author. We go over the importance of marketing in our lives, why people fear change, how marketing should be universal (instead of being tied to a function of business), and talk about the significance of marketing research in learning more about …
Our Personal Brands Control the Conversation Not Companies
Today, I spoke with Tom Asacker, who is a well-known branding expert, author and speaker. We talked about how conversations have changed over the past few years, how to break through marketing clutter, and some future predictions. As more and more companies are built and destroyed in the next year, marketing and branding still remain …