Road to Me 2.0: 14 Book Marketing Ideas For Authors
As I get ready to launch my first ever book, which is entitled Me 2.0: Build a Powerful Brand to Achieve Career Success on April 7th, I would like to keep you in the loop with how things are going, while teaching you from my experiences. So far in this series, I told you how …
Personal Branding Interview: David Meerman Scott
Today, I spoke to David Meerman Scott, who is about to release his latest book, World Wide Rave. I’ve spoken to David before in a previous interview that explains much of his position on social media, PR and marketing. He’s all about publishing information (i.e. blogging, podcasting), instead of paying thousands of dollars to advertise. …
How to Communicate Everything You Do
A lot of people have trouble communicating what they do. You might run into this problem already or it will be a challenge in the near future. The reason why I believe everyone will encounter this issue is that our jobs no longer completely define us. Everything we do, whether it is inside or outside …
Personal Branding Interview: Joel Comm
Today, I spoke with Joel Comm, who is the king of making passive income online and well-known in the internet marketing circles. He is a New York Times bestselling author and the director of the first online reality TV show. During this interview, Joel goes over his many accomplishments, with lessons learned and some pretty …
Personal Branding Interview: Judy Martin
Today, I spoke with Judy Martin, who is an Emmy award-winning broadcast journalist and has just launched her new blog today called Work Life Nation. We talk about issues in the workplace that you’re probably already familiar with, as well as her experiences using the different communication channels, such as radio and TV. Then we …
A Vision for Personal Branding in the Workplace
The workplace has evolved throughout the ages, changing due to the economic climate, the markplace and the technology revolution. The needs of employers and employees have drastically changed. The relationship used to be that you would be rewarded for working for a single company for a decade or so with …
Personal Branding Interview: Ehud Furman
Today, I spoke with Ehud Furman, who is the CEO and Founder of LookupPage and a proud sponsor of Personal Branding Magazine. LookupPage, as a company, is extremely relevant to what we’re trying to accomplish here on this blog. You really need to be able to own your Google results because that is your new …
Personal Branding Inteview: Mel Robbins
Today, I spoke with Mel Robbins, who is a syndicated radio show host and a business success coach. She’s involved in so many different types of media that I wanted to get her impression of how they differ and what she likes the best. We also talk about what it’s like to interview celebrities like …
Personal Brands RULE on Social Networks
On Facebook you can’t be a “friend” of a brand but you can be a “fan” of a brand. While it sounds like a subtle difference it is actually an important distinction. Brands are the sum total of the experience a customer has when they are interacting with your brand. But on Facebook that interaction …
The Importance of Personal Branding
Personal Branding has taken center stage in 2009, and appropriately so. In business, a brand is everything that your customers know about you. Every contact they have with you helps to build that brand, good or bad. As it relates to personal branding, the economic times are creating a tight jobs market and competition is …