Category: Marketing & Personal Branding

Professional visibility now extends far beyond titles or resumes.

Here we help you express your expertise clearly, position your work with intention, and build recognition through consistent contribution.

 

The goal is a personal brand that reflects real value and strengthens over time.

Brand Identity & Self-DiscoveryCommunication & NetworkingCorporate BrandingeBrandEmployer BrandingInterviewLifestyle & Habit BuildingRelationship NetworkingSocial Media

When Personal Branding, Social Media and Human Resources Collide

Personal branding is all about positioning yourself as favorable to corporate recruiters, while HR’s job is to hire the top talent, position the company as the best place to work (employer branding), figure out benefits packages for employees and much more.  Social media has changed the way applicants and recruiters communicate with each other and …

Communication & NetworkingeBrandMarketing & Personal BrandingNetworkingRelationship NetworkingSocial Media

A Secret Personal Branding Tip For MyBlogLog

One of the social networks that I feel is very underutilized and spoken for is MyBlogLog. I’ve been a fan of this network since I started out in the blogosphere back in 2006.   MyBlogLog was acquired by Yahoo! Inc. and it allows you to create a profile, join communities (blogs), share your social feed (much …

Brand Yourself AsCareer DevelopmentJob SearchLifestyle & Habit BuildingMarketing & Personal BrandingNetworkingPositioningRelationship NetworkingReputation ManagementSuccess Story

7 Ways to Land Great Consulting Work While In Between Jobs

It is no secret that I am currently funding my job search through consulting work. This has many career-management benefits, but today I’m going to write about the only one you probably care about – green stuff to make your rent and buy groceries. Here are 7 ways to get yourself started and turn your …

Communication & NetworkingLifestyle & Habit BuildingMarketing & Personal BrandingMe 2.0Relationship NetworkingSocial Media

Road to Me 2.0: 14 Book Marketing Ideas For Authors

As I get ready to launch my first ever book, which is entitled Me 2.0: Build a Powerful Brand to Achieve Career Success on April 7th, I would like to keep you in the loop with how things are going, while teaching you from my experiences. So far in this series, I told you how …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingeBrandInterviewJob SearchLifestyle & Habit BuildingMarketing & Personal BrandingPublic RelationsRelationship NetworkingSocial Media

Personal Branding Interview: David Meerman Scott

 Today, I spoke to David Meerman Scott, who is about to release his latest book, World Wide Rave.  I’ve spoken to David before in a previous interview that explains much of his position on social media, PR and marketing.  He’s all about publishing information (i.e. blogging, podcasting), instead of paying thousands of dollars to advertise.  …

Communication & NetworkingLifestyle & Habit BuildingMarketing & Personal BrandingRelationship Networking

How to Communicate Everything You Do

A lot of people have trouble communicating what they do.  You might run into this problem already or it will be a challenge in the near future.  The reason why I believe everyone will encounter this issue is that our jobs no longer completely define us.  Everything we do, whether it is inside or outside …

Book ReviewsBrand Identity & Self-DiscoveryCareer DevelopmentCommunication & NetworkingMarketing & Personal BrandingNetworkingRelationship NetworkingSocial Media

Personal Branding Interview: Joel Comm

Today, I spoke with Joel Comm, who is the king of making passive income online and well-known in the internet marketing circles. He is a New York Times bestselling author and the director of the first online reality TV show. During this interview, Joel goes over his many accomplishments, with lessons learned and some pretty …

Brand Identity & Self-DiscoveryCareer DevelopmentCommunication & NetworkingEmployer BrandingInterviewLifestyle & Habit BuildingRelationship Networking

Personal Branding Interview: Judy Martin

Today, I spoke with Judy Martin, who is an Emmy award-winning broadcast journalist and has just launched her new blog today called Work Life Nation.  We talk about issues in the workplace that you’re probably already familiar with, as well as her experiences using the different communication channels, such as radio and TV.  Then we …

Corporate BrandingeBrandEmployer BrandingFuturesLifestyle & Habit BuildingMarketing & Personal BrandingRelationship NetworkingSocial Media

A Vision for Personal Branding in the Workplace

The ever changing workplace environment

The workplace has evolved throughout the ages, changing due to the economic climate, the markplace and the technology revolution. The needs of employers and employees have drastically changed. The relationship used to be that you would be rewarded for working for a single company for a decade or so with …

Brand Identity & Self-DiscoveryeBrandInterviewJob SearchMarketing & Personal BrandingRelationship NetworkingSEOSocial Media

Personal Branding Interview: Ehud Furman

Today, I spoke with Ehud Furman, who is the CEO and Founder of LookupPage and a proud sponsor of Personal Branding Magazine. LookupPage, as a company, is extremely relevant to what we’re trying to accomplish here on this blog. You really need to be able to own your Google results because that is your new …