The Lost Opportunity Costs of Not Creating Your Personal Brand

  • 1 min read

Everything in life has an opportunity cost associated with it. By choosing one thing you are as a result unable to chose another — choose to spend one hundred dollars and you give up the ability to save one hundred dollars — choose to go to the movies and you can’t go to the beach at the same time. The choices you make about building your personal brand are no different.

Lost opportunity costs

Here are some of the lost opportunity costs you choose by not creating your personal brand.

  • Your achievements will go largely unnoticed by those who can help you.
  • You will not have a way to promote yourself effectively to superiors and decision makers.
  • Unsolicited opportunities will be unable to find you.
  • You will receive fewer opportunities to advance your career.
  • It will take you longer to reach your self-defined goals.
  • You will not have a way of differentiating yourself from the pack.
  • Google will not index you and your page rankings will suffer and go unnoticed.
  • You will have less credibility than those who do have a powerful personal brand.
  • You will constantly be searching for the next opportunity instead of letting them find you.
  • You will fall behind those who have personal branding savvy.
  • You will not have a forum to share your expertise and advance your thought leadership.
  • You will make less money than you could otherwise.
  • The top ranking person for your name will own your search results.
  • Others will shape your personal brand, despite whether it’s true or not.
  • Promotions at work may go to less qualified candidates because you couldn’t show your unique value.
  • You will have a smaller social network and social network safety net.
  • You will meet less people and build fewer relationships.

Did any of those sound good to you? Of course not! Who would want to have any of the above happen to them? No one in their right mind. It simply doesn’t make sense to not begin building your personal brand right away. There are too many great opportunities to be had to wait any longer!

Picture of Chad Levitt

Chad Levitt

Chad Levitt is the author of the New Sales Economy blog, which focuses on how Sales 2.0 & Social Media can help you connect, create more opportunities and increase your business. Chad is also the featured Sales 2.0 blogger at Sales Gravy, the number one web portal for sales pros, the professional athletes of the business world. During the day, Chad is an inside sales associate with EMC Corp., the global leader in information infrastructure technology & solutions, in their award winning sales development program. Chad attended the University of Central Florida for his undergraduate degree and Nova Southeastern University for his MBA with a concentration in finance.

TRENDING AROUND THE WEB

People who are truly pleasant and kind but have no close friends often spent years as someone’s emergency contact and no one’s everyday one — and the gap between those two roles is where the loneliness actually lives

People who are truly pleasant and kind but have no close friends often spent years as someone’s emergency contact and no one’s everyday one — and the gap between those two roles is where the loneliness actually lives

The Vessel
Most people assume the hair dye on the shelf was approved as safe before it got there — coal-tar hair color is exempt from the rules that govern every other cosmetic ingredient

Most people assume the hair dye on the shelf was approved as safe before it got there — coal-tar hair color is exempt from the rules that govern every other cosmetic ingredient

The Vessel
People who check their phone hardest during a stressful week aren’t the most addicted, they’re the ones who never learned another way to regulate what they’re feeling

People who check their phone hardest during a stressful week aren’t the most addicted, they’re the ones who never learned another way to regulate what they’re feeling

The Blog Herald
What the questions someone asks in a conversation reveal about whether they’re actually listening

What the questions someone asks in a conversation reveal about whether they’re actually listening

Global English Editing
People who fall hard and fast aren’t naive — many have simply never been shown what slow, careful love looks like

People who fall hard and fast aren’t naive — many have simply never been shown what slow, careful love looks like

The Vessel
Choosing to stay home most weekends often has less to do with avoiding people and more to do with rationing a limited supply of attention for the handful of conversations that matter most

Choosing to stay home most weekends often has less to do with avoiding people and more to do with rationing a limited supply of attention for the handful of conversations that matter most

Global English Editing
Load more
CATEGORIES
Explore