Author: Dan Schawbel

Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin’s Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 15 languages.
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Personal Branding TV: Episode 9 – On-Blog / Off-Blog Networking

[youtube=http://youtube.com/watch?v=aiWIx_ufMmI]

Personal Branding TV is back, with another episode. This episode positions me with Boston College student Scott Bradley, who has a keen interest in networking and bridging strong business and social relationships. As you build your blog, extend your reach through social networks and connect to individuals that share similar interests, you can take …

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Your Searchable Brand on Google is Finally in Your Control…or is it?

What if you had preferences as to which results were returned for each keyword you searched for in Google?  Google will be implementing new technology that will allow users to remove results from their personal searches, and move results up or down.  For instance, if you Google’d yourself and had your blog listed 1st and …

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Guest Post: Taking the Professional Brand Online by Lief Larson

Today is a special event.  It is the first guest post ever on the Personal Branding Blog.  This guest post is written by Lief Larson, the founder and genius behind Lyro.com, a social network for exchanging business cards with your contacts. I’m proud to support Lief and be featured on the main page of Lyro.  …

Personal BrandingPodcastsReputation ManagementSocial MediaSuccess Strategies

Seth Godin chooses blogs over social networks [podcast]

There are many influencer’s on the web, but few stand out as much as brand Godin (Seth Godin). In this video Seth speaks about web 2.0, social networking and blogging. He also talks about permission marketing and his purple cow theory, both of which I strongly believe in. He always says “good ideas spread” and …

Personal BrandingReputation ManagementSocial MediaSuccess Strategies

Your personal brand is greater than your blog posts

I’ve been investigating the popularity of non-post pages within blogs for the past few months. To no surprise, personal brand pages are more popular than any blog posts. You ask why?

Let’s go over the reasoning behind this phenomenon.

In order to establish a connection between your writing and your brand, readers hunger for a…
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