Author: Dan Schawbel

Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin’s Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 15 languages.
Brand Identity & Self-Discoverybrand matchupRelationship Networking

Brand Matchup: Mark Zuckerberg and Toothpaste

Match Mark Zuckerberg’s personal brand with the toothpaste product brand listed below. Please leave your answers in the comments section. This is the second game in a series I call “brand matchup.” Brand matchup launched on November 16th, with Bill Gates and coffee brands. The majority of participants said Starbucks.

I didn’t choose Zuckerberg out …

PodcastsRelationship NetworkingSocial Media

Tools for Your Online Personal Brand: Website, Blog & Podcasting Equipment

Years ago, hiring technical programmers to develop websites was required. Businesses were forced to outsource to graphic designers, website consultants and few saw the power in personal branding. People that couldn’t afford these services lost the opportunity to showcase their personal brand online or even a new e-commerce website. The words “JavaScript”, “HTML”, “Pearl”, “C++” …

Brand Identity & Self-DiscoveryCommunication & NetworkingPublic RelationsRelationship NetworkingSocial Media

A little bit of ‘personal PR’ can go a long way to building your personal brand

This is a cross-post, in unison with Chris Clarke, a gen-y PR professional and friend of mine. Chris works at NATIONAL Public Relations as Coordinator, New Media. His role is to educate their staff of consultants about online communications and integrate social media into existing client offerings.

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Public relations used to be synonymous with …

Brand Identity & Self-DiscoveryCommunication & NetworkingNetworkingPodcastsRelationship Networkingtv

Personal Branding TV: Episode 9 – On-Blog / Off-Blog Networking

[youtube=http://youtube.com/watch?v=aiWIx_ufMmI]

Personal Branding TV is back, with another episode. This episode positions me with Boston College student Scott Bradley, who has a keen interest in networking and bridging strong business and social relationships. As you build your blog, extend your reach through social networks and connect to individuals that share similar interests, you can take …

Communication & NetworkingRelationship Networking

Emoticons are the Personality Behind Your Brand Online

Whether you’re writing a post, joining a blog conversation with a comment, typing an instant message to a friend, responding to a question in a message board or sending an email to a business contact, emoticons express your brand personality.  As you choose to display your brand as happy, sad, confused, flirtatious or embarrassed, keep …

FuturesNews & AnalysisRelationship NetworkingReputation ManagementSEO

Your Searchable Brand on Google is Finally in Your Control…or is it?

What if you had preferences as to which results were returned for each keyword you searched for in Google?  Google will be implementing new technology that will allow users to remove results from their personal searches, and move results up or down.  For instance, if you Google’d yourself and had your blog listed 1st and …

Brand Identity & Self-DiscoveryCommunication & Networkingguest postRelationship NetworkingSocial Media

Guest Post: Taking the Professional Brand Online by Lief Larson

Today is a special event.  It is the first guest post ever on the Personal Branding Blog.  This guest post is written by Lief Larson, the founder and genius behind Lyro.com, a social network for exchanging business cards with your contacts. I’m proud to support Lief and be featured on the main page of Lyro.  …

Communication & NetworkingPodcastsRelationship NetworkingReputation ManagementSocial Media

Seth Godin chooses blogs over social networks [podcast]

There are many influencer’s on the web, but few stand out as much as brand Godin (Seth Godin). In this video Seth speaks about web 2.0, social networking and blogging. He also talks about permission marketing and his purple cow theory, both of which I strongly believe in. He always says “good ideas spread” and …