Your personal brand is greater than your blog posts
I’ve been investigating the popularity of non-post pages within blogs for the past few months. To no surprise, personal brand pages are more popular than any blog posts. You ask why?
Let’s go over the reasoning behind this phenomenon.
In order to establish a connection between your writing and your brand, readers hunger for a…Brand yourself as “stuffed” on turkey day
I want to wish everyone out there a happy thanksgiving from the Personal Branding Blog. Thanksgiving is a time when we give thanks to the prosperity of our own brands, as well as our friends and family. At the dinner table, although our hearts are with the attendees, our minds are on the turkey(see left).…
Personal brand contact forms vs direct lines vs social networks
We have all come across personal websites, whether a blog or theirname.com, that enable contact forms, without email addresses. Personal brand websites should maintain direct methods of communication, such as Skype, email or even your phone number (Robert Scoble does it). In a web 1.0 world, contact forms were acceptable, based on the fact that …
Brand Mystery 6 – name that personal brand
Brand Mystery is a game where you guess who the personal brand is below. The person who guesses the correct answer first receives a link on the next autopsy post.
Brand Mystery 5 Winner: NONE! The answer was…Owen Van Natta, Chief Revenue Officer, Facebook
Clue: The moderator
…
TechCrunch Boston – In Review
Michael Arrington introducing the event More Pictures
Friday night was the first ever TechCrunch Boston event, held at The Estate nightclub. After a long day at work, starting at 5:00am, I finally made it to the event at 7:00pm and was amazed at how many people were there[800]. As soon as I walked in, I …
New Game: Match the personal brand to the product brand
For all of you that have been following my blog and have played Brand Autopsy before, I have invented a brand new game for you (no pun intended). This game will have no winners or losers, but will surely create conversation. The game is called “brand matchup.” As my readers, you get to choose which …
How not to brand yourself when communicating with others
In the majority of my posts, I highlight and analyze the positive aspects of personal branding and how they apply to your lives. There are people who approach branding differently, and sometimes, in effect, hurt their own brands. Not everyone is perfect and I do receive some emails and messages that resemble the negative aspect …
Brand yourself as a teacher – An interview with Gary Gil, CEO of Podclass.com
Today, I had the great pleasure of interviewing Gary Gil. Gary Gil is the Founder & CEO of Podclass.com, a new website that allows you to teach online courses on any subject, share information, collaborate and learn from other experts. Gary is also a great networker (as I met him through Facebook) and an overall …
Personal branding success story: Brian Solis of FutureWorks
[youtube=http://www.youtube.com/watch?v=SmDZ7XNqbQo]
Brian Solis is one of the web’s finest new media PR influencer’s. His blog is one of Advertising Age’s top 100 marketing and media blogs, as well as a great resource for anyone interested in exploring social media, mixed with PR and much more. Brian’s blog also provides information related to the state of …
Re-branding Phase 5: DanSchawbel.com^2
For phase 5 of my re-branding, I have developed a new version of DanSchawbel.com. As noted in a post a few months back, DanSchawbel.com was to represent the future of recruitment and force my readers to purchase their domain name (yourname.com) immediately. You are your Google results, so ensure your domain is purchased and ranks …