New Game: Match the personal brand to the product brand

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For all of you that have been following my blog and have played Brand Autopsy before, I have invented a brand new game for you (no pun intended). This game will have no winners or losers, but will surely create conversation. The game is called “brand matchup.” As my readers, you get to choose which product brand matches up to the personal brand listed, by leaving a comment on this post. On subsequent posts, there will be themes for the product brand, such as the theme of coffee, as you may view below, as well as a famous personal brand.

When you think of Bill Gates, Chairman of Microsoft, what brand of coffee comes to mind?

Picture of Dan Schawbel

Dan Schawbel

Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin’s Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 15 languages.

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