New Game: Match the personal brand to the product brand

  • 0 min read

For all of you that have been following my blog and have played Brand Autopsy before, I have invented a brand new game for you (no pun intended). This game will have no winners or losers, but will surely create conversation. The game is called “brand matchup.” As my readers, you get to choose which product brand matches up to the personal brand listed, by leaving a comment on this post. On subsequent posts, there will be themes for the product brand, such as the theme of coffee, as you may view below, as well as a famous personal brand.

When you think of Bill Gates, Chairman of Microsoft, what brand of coffee comes to mind?

Picture of Dan Schawbel

Dan Schawbel

Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin’s Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 15 languages.

TRENDING AROUND THE WEB

The people who help us become who we want to be often aren’t just the ones who love us exactly as we are, but the ones who treat us, day after day, as the person we’re quietly trying to become — until one afternoon we catch ourselves already doing the thing we thought we’d never manage

The people who help us become who we want to be often aren’t just the ones who love us exactly as we are, but the ones who treat us, day after day, as the person we’re quietly trying to become — until one afternoon we catch ourselves already doing the thing we thought we’d never manage

The Vessel
The advice to let the anger out goes back more than a century — but when researchers gave angry people a punching bag, the ones told to picture the person who had enraged them walked away angrier than the people who just sat quietly for two minutes, doing nothing at all

The advice to let the anger out goes back more than a century — but when researchers gave angry people a punching bag, the ones told to picture the person who had enraged them walked away angrier than the people who just sat quietly for two minutes, doing nothing at all

The Vessel
To the parent who keeps every drawing, every report card, and every handprint

To the parent who keeps every drawing, every report card, and every handprint

Global English Editing
Psychology helps explain why adults who feel lonely in a full room aren’t ungrateful, they may be surrounded by people who know their name but not a single thing that actually matters to them

Psychology helps explain why adults who feel lonely in a full room aren’t ungrateful, they may be surrounded by people who know their name but not a single thing that actually matters to them

Global English Editing
Quote by Carl Jung: Loneliness does not come from having no people around you, but from being unable to communicate the things that seem important to oneself

Quote by Carl Jung: Loneliness does not come from having no people around you, but from being unable to communicate the things that seem important to oneself

Global English Editing
People who stay genuinely fit as they age may not be the ones with the best genetics or the most discipline — they may be the ones who decided movement was about staying in a life they wanted to keep living

People who stay genuinely fit as they age may not be the ones with the best genetics or the most discipline — they may be the ones who decided movement was about staying in a life they wanted to keep living

Global English Editing
Load more
CATEGORIES
Explore