Busy is no longer a differentiator
While at work (yes I do have another full-time job at EMC as their social media expert), I overheard an employee say “busy is no longer a differentiator.” Despite his emotional stress, work exhaustion, deliverable overload and the fast pace of technology, there is a parallel we can make to social media and our brands. …
The more consumable formats the better
People are drawn to media in many consumable formats. Whether it be audio, video, magazine, blog post or more, people are in tune with their preferences. If your blog only offers standard text posts, then those that consume media differently will be swayed to subscribe to other blogs that provide that service. If you’re hosting …
Re-branding Phase 4: The 2008 Personal Brand Awards
The 2007 Personal Brand Awards have come to a close. In light of the 10th Anniversary of Personal Branding, as well as the evolving online brand I’ve created, the 2008 Personal Brand Awards officially debut. In 2007, personal brands such as Rohit Bhargava, Carl Chapman, Team Unbeige, Jason Alba, Darren Rowse and Brett Farmiloe were …
10th Anniversary of Personal Branding – Global Telesummit
The personal brand has not been guessed for Brand Autopsy #5. Take a stab at it!
Personal branding has come a long way since 1997, when Tom Peter’s wrote “A Brand Called You.” In celebration of the 10th Anniversary of Personal Branding there will be a global telesummit (dial-in conference) with speakers in various fields …
Brand Mystery 5 – name that personal brand
Brand Mystery is a game where you guess who the personal brand is below. The person who guesses the correct answer first receives a link on the next autopsy post.
Brand Mystery 4 Winner: Kevin M. Keating
Clue: An important face
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Success = monetize your passion [personal brand]
Many people in history have defined the word “success.” The question is, what exactly is success?
Here are some examples:
“All you need in this life is ignorance and confidence, and then success is sure.” – Mark Twain “Always bear in mind that your own resolution to succeed is more important than any other one…Get your copy of Personal Branding Magazine today
[youtube=http://youtube.com/watch?v=S_gnUYvriHE]
Special thanks to Andres Perez Ortega for including the Spanish subtitles in this promotional video. This is a great example to emphasize the power of globalization in a web 2.0 world.
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Countdown till Personal Branding Magazine issue 2: 2 days!
It’s hard to believe that it’s been almost 3 months since the first issue of Personal Branding Magazine. Luckily, with an outstanding team of contributors, I was able to develop the 2nd issue. This issue is a landmark in my career. Also, the magazine was adjusted based on my re-branding operation and reformatted based on …
Video resumes will soon eliminate job interviews
The recruitment cycle is often so tedious, draining and time constraining for most companies. At fortune 500 companies, it may take months to screen, identify, filter, interview and accept a single candidate for a newly open position. A decade ago, after eliminating 80% of the applicants, companies would grant the remaining 20% a single interview. …
Re-branding Phase 3: Personal Branding Magazine 2.0
If you haven’t noticed or read my previous posts, I’ve been re-branding my entire collection of personal branding websites and graphics. The purpose of these posts is not only to show you how important evolving your brand is, but that consistency between sites is critical to messaging.
Here are my accomplishments thus far:
Phase 2:…