Re-branding Phase 4: The 2008 Personal Brand Awards

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The 2007 Personal Brand Awards have come to a close. In light of the 10th Anniversary of Personal Branding, as well as the evolving online brand I’ve created, the 2008 Personal Brand Awards officially debut. In 2007, personal brands such as Rohit Bhargava, Carl Chapman, Team Unbeige, Jason Alba, Darren Rowse and Brett Farmiloe were selected as winners. Rohit received a gold plaque, as well as his picture on Personal Branding Magazine issue 2 and a recent blog post. For 2008, the awards have an official homepage, there is a specific set of criteria and now 6 others judges, including Andy Beal, Kevin Dugan, David Jones, David Lorenzo, Chris Brown, and Mario Sundar. It will be much more difficult to win the awards, but the recognition will be worth each word you type in the application.

This is the 4th post, in a series of re-branding for all my websites. As you will notice, the logo, design and concept remains true to the blog, magazine and tv show. The more and more blogs I read, comment on and judge, I feel that simplicity is golden. I’m not keen on website clutter, which is one of the reasons why Google is so successful, as opposed to Yahoo!

Here are my accomplishments thus far:

  • Phase 3: Personal Branding Magazine
  • Phase 2: Personal Branding TV
  • Phase 1: New Logo

Phase 5 will be the re-launch of DanSchawbel.com, which was the first 360 degree personal brand site in history, capturing professional and person elements, woven together with social media.

For the 2008 Personal Brand Awards, to be the best, your brand must past the test!

Picture of Dan Schawbel

Dan Schawbel

Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin’s Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 15 languages.

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