The recruitment cycle is often so tedious, draining and time constraining for most companies. At fortune 500 companies, it may take months to screen, identify, filter, interview and accept a single candidate for a newly open position. A decade ago, after eliminating 80% of the applicants, companies would grant the remaining 20% a single interview. The applicant who interviewed the best, would claim the spot. Those days are over.
In the past few years, a single interview has quadrupled and now candidates are put to the test of meeting many people within a group, in order to be considered for a position. Whether you are a golden child or a commodity, you must participate in this exercise. The good news is that companies, as well as applicants now have a tool they can use. Video has been widely adopted by the media on a global scale. We can all thank YouTube for giving us a platform where we can broadcast our lives, both professionally and personally.
Supplements to traditional resumes
In a recent post, I pointed to LinkedIn as replacing the traditional resume. I was also one of the first to write an article about video resumes replacing the traditional resume months back. I’ve since pondered the idea of both a blog, LinkedIn resume and video resume as supplementing a traditional resume. I say this because most HR applicant systems, such as BrassRing require a standard format. For personal branding purposes, we must focus on how to differentiate and establish a clear value proposition. People consume information differently, and by delivering your message through different mediums, you can appeal to everyone. I do in fact see traditional resumes fading away in the future, as new database management systems emerge.
Wouldn’t it be spectacular if we could eliminate the interview process?
With video resumes, you are performing a self-interview and are able to pitch your personal brand and share it with the world. Why not sit in front of a video camera and explain why you are unique, your strengths, competencies, goals and interests in the course of a few minutes. One of the main benefits of video is that your entire brand can be viewed, including your personality and appearance. The more information you give to a recruiter the better, just like the more you give to a reporter, the easier their job is.
As a human resource representative, video resumes make your job easier. No longer do you have to pull in qualified candidates, force them to consume managements time, your time and the productivity of your company. A video resume is the perfect tool to get a glimpse of what an interview would be like from that candidate.
Why interview people for jobs, when you already have the resources in order to make a decision?
