Personal branding success story: Brian Solis of FutureWorks

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[youtube=http://www.youtube.com/watch?v=SmDZ7XNqbQo]

Brian Solis is one of the web’s finest new media PR influencer’s. His blog is one of Advertising Age’s top 100 marketing and media blogs, as well as a great resource for anyone interested in exploring social media, mixed with PR and much more. Brian’s blog also provides information related to the state of new media in Silicon Valley. When Brian is not blogging, he runs FutureWorks, which fuses “best of breed” new media and public relations and also podcasts at bub.blicio.us (spoof off of del.icio.us most likely). Aside from his businesses, he is a very genuine person, always willing to help anyone and poses as a great mentor.

The Podcast: Jim Kukral confronted Brian at Blog World about his success and his personal brand. I’m happy to have found this because it is just another personal branding success story.

  • Jim Kukral: “You are getting most of your clients from actually your thought leadership that you provide and your brand…..you are a living case study for personal branding…building a company off of a brand.”
  • Brian Solis: “It does work, if you demonstrate expertise, and at least sound somewhat convincing..it works.”

Credit: Jim Kukral’s Blog entitled “Marketing Ideas Online”

Picture of Dan Schawbel

Dan Schawbel

Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin’s Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 15 languages.

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