Author: Dan Schawbel

Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin’s Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 15 languages.
Brand Identity & Self-DiscoveryCommunication & NetworkingRelationship NetworkingSocial Media

Name and Image Association as Part of your Personal Brand Strategy

When someone reads material you produce, if they cannot associate it to a human being, then you lose the chance to get an emotional connection. If I visit a website/blog, it might be because they write about personal branding or a related topic, such as public relations, career development or social media. It could also …

Communication & NetworkingLifestyle & Habit BuildingNetworkingRelationship NetworkingSocial Media

Why Social Media Makes it Possible for Gen-y to Succeed

It’s challenging for members of the Gen-Y grouping to succeed without some pathway to Gen-X. Social media has emerged as a channel, by which Gen-Y can communicate with Gen-X, freely, readily and with scale.

Starting a blog is really a simple process, which doesn’t require much learning by members of Gen-Y because they are already …

Communication & Networkingguest postRelationship NetworkingReputation ManagementSEOSocial Media

Google Searchability and Personal Branding Collide Face-to-Face

In collaboration with Robert David Hunter, one of Personal Branding Blog’s best commenter’s.  Robert currently works for International Quality and Productivity Center in New York. London based IQPC produces conferences and seminars for business leaders across 30 different industries. In his role as a Finance Division Sales Executive, Robert leverages his banking industry expertise in …

Communication & NetworkingPodcastsRelationship Networking

Associate Your Brand Name with a Picture

I came across this podcast featuring Jeremy Schoemaker, taken by Elmer Thomas at the PubCon 2007 event. Jeremy’s corporate brand “Shoemoney” is represented by a logo resembling that of Superman’s legendary symbol. He creates a lot of awareness and brand recognition through passing out free T-shirt’s at events. His blog is one of the top …

Lifestyle & Habit BuildingNetworkingPublic RelationsRelationship NetworkingReputation ManagementSEOSocial Media

Personal Branding Octopus Model of Relevancy

An octopus has eight tentacles, as does the subject of personal branding. Each tentacle has suction cups for sensing and tasting other sea creatures and objects such as coral. Personal branding touches each related topic in a dissimilar way. The personal brand or head of the octopus is the centerpiece for the model, which is …