Associate Your Brand Name with a Picture

  • 0 min read

I came across this podcast featuring Jeremy Schoemaker, taken by Elmer Thomas at the PubCon 2007 event. Jeremy’s corporate brand “Shoemoney” is represented by a logo resembling that of Superman’s legendary symbol. He creates a lot of awareness and brand recognition through passing out free T-shirt’s at events. His blog is one of the top 50 blogs on Technorati, which is quite impressive I must say. I like how Jeremy is consistent with his brand and hand’s his brand out with promotional materials, making it a tangible.

My thoughts in this area are simple: if someone can’t match your logo with a name, then you fail. It’s easier said than done, but if you can uncover a cool logo and then ensure that it connects with either your personal brand or your corporate brand, people will understand and remember you and your company. It’s that clear cut and that necessary. If you can keep a consistent brand image, through all social networks, it will make people recollect who you are.

The below video has some great points attached to it, especially the importance of blending a name with a picture or logo. Every time someone view’s his logo, they think of him.

[youtube=http://www.youtube.com/watch?v=ckPV4q69GbU]

Picture of Dan Schawbel

Dan Schawbel

Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin’s Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 15 languages.

TRENDING AROUND THE WEB

Commercial body sprays may smell harmless, but the synthetic chemicals they contain have been linked to hormone disruption and serious health risks

Commercial body sprays may smell harmless, but the synthetic chemicals they contain have been linked to hormone disruption and serious health risks

The Vessel
People who are truly pleasant and kind but have no close friends often spent years as someone’s emergency contact and no one’s everyday one — and the gap between those two roles is where the loneliness actually lives

People who are truly pleasant and kind but have no close friends often spent years as someone’s emergency contact and no one’s everyday one — and the gap between those two roles is where the loneliness actually lives

The Vessel
Most people assume the hair dye on the shelf was approved as safe before it got there — coal-tar hair color is exempt from the rules that govern every other cosmetic ingredient

Most people assume the hair dye on the shelf was approved as safe before it got there — coal-tar hair color is exempt from the rules that govern every other cosmetic ingredient

The Vessel
People who check their phone hardest during a stressful week aren’t the most addicted, they’re the ones who never learned another way to regulate what they’re feeling

People who check their phone hardest during a stressful week aren’t the most addicted, they’re the ones who never learned another way to regulate what they’re feeling

The Blog Herald
What the questions someone asks in a conversation reveal about whether they’re actually listening

What the questions someone asks in a conversation reveal about whether they’re actually listening

Global English Editing
People who fall hard and fast aren’t naive — many have simply never been shown what slow, careful love looks like

People who fall hard and fast aren’t naive — many have simply never been shown what slow, careful love looks like

The Vessel
Load more
CATEGORIES
Explore