Associate Your Brand Name with a Picture

  • 0 min read

I came across this podcast featuring Jeremy Schoemaker, taken by Elmer Thomas at the PubCon 2007 event. Jeremy’s corporate brand “Shoemoney” is represented by a logo resembling that of Superman’s legendary symbol. He creates a lot of awareness and brand recognition through passing out free T-shirt’s at events. His blog is one of the top 50 blogs on Technorati, which is quite impressive I must say. I like how Jeremy is consistent with his brand and hand’s his brand out with promotional materials, making it a tangible.

My thoughts in this area are simple: if someone can’t match your logo with a name, then you fail. It’s easier said than done, but if you can uncover a cool logo and then ensure that it connects with either your personal brand or your corporate brand, people will understand and remember you and your company. It’s that clear cut and that necessary. If you can keep a consistent brand image, through all social networks, it will make people recollect who you are.

The below video has some great points attached to it, especially the importance of blending a name with a picture or logo. Every time someone view’s his logo, they think of him.

[youtube=http://www.youtube.com/watch?v=ckPV4q69GbU]

Picture of Dan Schawbel

Dan Schawbel

Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin’s Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 15 languages.

TRENDING AROUND THE WEB

A national health survey found workers whose sleep shifted by more than 2 hours between weekdays and weekends were 50% more likely to rate their own health as poor, even though nothing about their actual diagnosis had changed

A national health survey found workers whose sleep shifted by more than 2 hours between weekdays and weekends were 50% more likely to rate their own health as poor, even though nothing about their actual diagnosis had changed

The Blog Herald
A boundary delivered without an explanation usually isn’t coldness — it’s someone who’s learned that the explanation is exactly what invites the negotiation they were trying to avoid

A boundary delivered without an explanation usually isn’t coldness — it’s someone who’s learned that the explanation is exactly what invites the negotiation they were trying to avoid

Global English Editing
Psychology says people who are happy on the surface but lonely underneath usually aren’t hiding anything dramatic — they’ve simply become so good at being pleasant company that nobody has thought to ask them a real question in years

Psychology says people who are happy on the surface but lonely underneath usually aren’t hiding anything dramatic — they’ve simply become so good at being pleasant company that nobody has thought to ask them a real question in years

The Vessel
Every alternative platform is a quiet bet about who you’d be somewhere else — a cleaner feed, a kinder algorithm, a version of you that finally sticks. The bet rarely pays out because you’re the one thing that migrates with it

Every alternative platform is a quiet bet about who you’d be somewhere else — a cleaner feed, a kinder algorithm, a version of you that finally sticks. The bet rarely pays out because you’re the one thing that migrates with it

The Vessel
Someone who lets a frazzled stranger go ahead of them in line isn’t necessarily being generous — they’re picking up on small shifts in tone and posture that most people only catch when told to look for them

Someone who lets a frazzled stranger go ahead of them in line isn’t necessarily being generous — they’re picking up on small shifts in tone and posture that most people only catch when told to look for them

Global English Editing
The difference between the words you recognize and the words you actually use — and what that gap says about how you learned them

The difference between the words you recognize and the words you actually use — and what that gap says about how you learned them

Global English Editing
Load more
CATEGORIES
Explore