Personal Branding Blog – Weekend Reading List

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Thank god it’s Friday! Anyways, today I’d like to make three book recommendations for the weekend. Each book is written by a credible and authoritative voice on the web. They all have blogs and will all have a positive effect on your life.

Leadership Matters by Mike Myatt: Mike is a contributor to Personal Branding Magazine and is also the managing director of N2Growth, a company that offers services around “growth”, such as PR and sales consultancy. In his book, he offers a definitive road map which incorporates everything that it takes to become a great CEO. If you want to develop the savvy and sophistication of the world’s greatest business leaders enabling you to successfully navigate the ever changing and complex world of a CEO then this book is a must-read.

Now is Gone by Geoff Livingston and Brian Solis: I probably link to Brian’s blog more than most bloggers because I respect him a lot and what he’s done for the PR community, as well as his logic concerning blogger relations. If you’re an executive or entrepreneur, this is your handbook for approaching new media. Readers can learn if their organization is ready, how to begin, the predominant participation is marketing approach that other businesses are using, social media marketing strategies, and general social media insights. In addition to best practices, the book is laced with case studies that demonstrate corporate successes.

Naked Conversations by Shel Israel and Robert Scoble: I met Shel last night at a Society for New Communication Research event, where he shared some insight into how social media is perceived and leveraged across borders. It’s easy to trust the credible of a book about blogs and conversations from two of the foremost blog ambassadors on the planet. In this book, Scoble and coauthor Israel argue that every business can benefit from smart “naked” blogging, whether the company’s a smalltown plumbing operation or a multinational fashion house. Shel even noted last night that many names for the title of the book were tossed around until they thought of Naked Conversations and their blog communities agreed on that name.

Picture of Dan Schawbel

Dan Schawbel

Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin’s Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 15 languages.

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