There are many influencer’s on the web, but few stand out as much as brand Godin (Seth Godin). In this video Seth speaks about web 2.0, social networking and blogging. He also talks about permission marketing and his purple cow theory, both of which I strongly believe in. He always says “good ideas spread” and they really do, but they spread through people that have developed brands, evangelists and creative marketing campaigns.
Seth defines blogs and web 2.0/4.0:
Web 2.0: “Empowering your greatest fans to talk about you”
Web 4.0: “when the internet and your iPhone know what you’re up to”
Blogs: “Let’s someone with an authentic voice and something to say stand up and say it, repeatedly, consistently with transparency”
