Secrets to a Successful Name for Your Personal Brand
Many of the most iconic brands around the world seemingly have little in common, especially if they’re operating in vastly different industries. However, under the surface there is one thing that links them – their understanding of what’s in a name.
In this article, we’ll look at a few of the things that startups should …
David Grutman: Bartending in Aventura to the King of South Beach Nightlife
Last week I got the opportunity to chat with David Grutman, one of the founding partners of Miami Marketing Group; the company behind the top Miami nightclubs LIV, STORY, and LIV Sun Life Stadium. Over the course of this interview we will get insight into moving up the ranks of South Beach nightlife, relationship management, …
In Transition: So What’s Your Brand?
More than ever, when you are in transition you should have a brand. Why? you ask. Because that is how you differentiate yourself and stand out from the proverbial crowd.
Branding is not about what you like but about what employers like. Your branding statement—whether in writing, on the Internet, or spoken via your elevator …
How to Increase Traffic with Highly Shareable Content
The surefire way to drive traffic to your website is to publish highly shareable and engaging content. Not only does this help enhance your SEO rankings, but also the higher social curation — provided it’s being shared — means that more people will see it. In turn, this will naturally increase your traffic, leads and …
Digital Branding For The Job Seeker Part 2
In 1999, four Internet visionaries sat down and formulated 95 theses (referring to Martin Luther’s manifesto which gave rise to the Protestant Reformation) which accurately predicted the vast changes the web would bring to companies, markets and consumers.
Now referred to as the Cluetrain Manifesto, the then heavily scrutinized paper declared that the consumer would …
10 Common Personal Branding Mistakes to Avoid
For many people, especially creative types and those involved in business, building a personal brand is one of the most important steps towards success. This is also something that is never “finished.”
Building a personal brand is on ongoing project that can easily eat into your work time—if you let it.
However, it is possible …
5 Tips to Make the Right 1st Impression
No matter what you are doing, as an entrepreneur, you are networking for the company you created. For that reason, you have to learn how to make a good first impression. You never know when the person you are talking to will be your next client or your next major contract.
Here are five tips …
The Do’s and Don’ts of Designing Business Cards
A business card reflects your personal brand. It is also a great marketing tool for yourself and your company. Especially during networking events, a business card is the first item someone receives from you and as a result, it is your first chance to make an impression on that person. Therefore, creating a business card …
How To Get Interviewed on Popular Podcasts
Though the format itself is still relatively young, podcasts have quickly become one of the most popular forms of entertainment. Podcasts are popular in part because anyone can easily and inexpensively start a show that has the potential to reach anyone in the world.
But not all podcasts are created equal. Popular ones can have …
One Simple Tip to Make it Easier to Engage
I don’t know about you, but there are times when I just want to pick up the phone and call someone. Just today I wanted to call a colleague to do a quick check-in on something. But, I was stopped dead in my tracks.
What Stopped Me?It was something simple. Something so easy to …