Romancing the Brand: An Interview with Tim Halloran
Recently I had the privilege of connecting with Tim Halloran, President of Brand Illumination and author of the new book Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers. We discussed the key ingredients needed for a strong brand, how small businesses can take the first step to create meaningful, long-term relationships with …
The Art of Connecting Genuinely via Social Media
Building a following for your personal brand via social media requires not only expertise and a point of view, but also the ability to be perceived as genuine in your interactions. Many people attempt to build a brand on social media only to spout off statistics or opinions, without taking the time to truly connect …
The ABC of Retaining Brand Dominance
Building a business is a long process from initial idea, to start-up tasks, to identifying and reaching a market. And then it happens, your business is a success. You’ve captured a market share and have a loyal following. Now you can sit back and enjoy the fruits of your labor. Right? Wrong.
Especially in today’s …
Why You Need a #PersonalHashtag Campaign
The Big Idea: Social media is inundated with hashtags that do little more than describe our mood. Let’s turn the hashtag into a modern-day resume and use it promote ourselves with content of our choosing.
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#IHateFakeMediaFriends
With one furious hashtag, Kim Kardashian blasted TV host Katie Couric for questioning why the reality star is …
8 Steps To Overcoming the Post-Summer Blues
“Take the Mundane Out Of Monday!” and appreciate every season as an opportunity for growth” –– Beth Kuhel
A sure sign that summer is over is the return of school buses’ flashing stop lights back on the streets, Halloween decorations and costumes on the shelves and the tips of Oaks, Maples and Buckeye trees shedding …
Establishing Your Personal Brand and Credibility Through Blogging
Do you have a portfolio of work that establishes your personal brand and credibility?
We live in an economy where your current job could disappear today and the competition for your next job will come from around the globe. How does your next employer know that you “know your stuff”?
No matter the industry or …
Spread Your Brand Message Offline
The Internet has revolutionized marketing. Now, in a matter of seconds, at very little cost, you can spread your brand message and engage with your market around the world. Online marketing is so affordable and effective that many small businesses, especially those focused online, ignore offline marketing opportunities. But you don’t need a WI-FI connection …
Why You Should Start Your Personal Brand in College
As a college student, you have a lot of things to worry about. You’ve got classes, clubs, a job, and a social life to take care of. Planning ahead for your career is one of the last things you’re thinking about as an underclassman.
Though your career might seem far away, it actually starts right …
How to Build Your Personal Brand as an Expert
One of the questions I encounter frequently, especially by professionals who are just starting to use social media, is how I built a brand around being an expert. While I’m always happy to answer, I find myself at a partial loss simply because the answer is both amazingly simple and complicated. The short answer is …
How Oversharing on Social Media Can Hurt Your Career
Social media can help you network and even find a job, but it can also hurt your career, particularly if you are one of the millions of “oversharers” out there. In this era of Facebook and Twitter, it’s perfectly acceptable to post your thoughts or status, even if it’s every ten minutes, but job seekers …