Three Tools to Leverage Your Client’s Brand
Competition is steep in today’s business world. People are constantly bombarded with advertisements, solicitations, and other marketing messages. It pays (literally) to know how to cut through the clutter to make an impact. One of the best ways to outshine the competition and differentiate your personal and/or professional brand is through directly leveraging your clients’ …
Bootstrapping the Buzz of Your Personal Brand
I recently had the opportunity to be interviewed about Personal Branding in a way that’s smart and budget friendly.
I’m thrilled to give Personal Branding Blog readers first listen to the interview! Plus, I’ve included the transcript below.
As always, your comments and feedback is where some of the best lessons and insights occur so …
Boost Your Personal Brand with Courtesy
I was watching the 2003 film, Tears of the Sun recently and falling for Bruce Willis as a US Navy Seal team commander who was, well, commanding but always courteous.
Backed by a team of equally manly guys with manners. Lieutenant A. K. Waters had to lead a beautiful doctor played by Monica Belluci as …
Personal Branding Weekly – 1 July 2013
This week kicks-off summer vacation season for so many. We see that here at the Personal Branding Blog with many of the authors taking a hiatus during the summer. Thankfully, we have many so willing to contribute their time and talent to share their insights in a weekly blog post.
This week we also focus …
Know Who You’re Writing To and For
With the rise of social media, businesses have the opportunity to tap into wider audiences than what was previously possible pre-social. In this regard, knowing your target audience has taken center stage and has become very significant in order to achieve a successful social word of mouth marketing campaign. The ability to connect with your …
Beware the Outplacement Cookie Cutters!
Outplacement is a service intended to provide support for people who have lost their corporate jobs. Since the former employer pays for such services, job seekers are sometimes confounded by the actions of their outplacement provider…especially the larger ones. This confusion can be eliminated by reading a 2009 Wall Street Journal article titled Outplacement Firms …
The Impact of Social Media Automation on Your Brand
Keeping up and consistently updating social media accounts are imperative to building your personal brand but can also prove to be time-consuming. The onslaught of social media automation tools within the platforms themselves and from outside applications has made it easier to post fresh content around the clock. But can too much automation actually hurt …
5 Branding Secrets to Share with Your Friends
Because you’re reading this blog, you’re probably already familiar with the importance of a personal brand. Someone who may not be as well-versed in the subject, however, is your friends.
Now is as good a time as any to help your friends out by branding their career. Make sure they’re on the right track, so …
Seven Ways to Drive Your Ideas Upward
Being able to influence upwards allows your ideas to be heard and implemented. This directly enhances your value because you are the owner of that idea. Yet how do you break through the layers of bureaucracy to find advocates for your ideas? Diane McGarry, Xerox’s former Chief Marketing Officer, says,
Success at a big company …
5 Ways to Refresh Your Brand This Summer
Summertime means more free time. A chance to relax. But also, a chance to be productive. Summer is an excellent time for job seekers to take a look at their personal brands. Does your brand reflect the kind of job you want? Is it doing you justice?
Take advantage of your extra free time this …