Putting the You in Business Dealings
People respond positively to other relatable people. A recent study in the Journal of Consumer Research found that advertisements that appealed to a specific emotion fared better than those with a celebrity endorsement. In a nutshell, the researchers discovered that an advertisement with an average man proposing to his girlfriend got a stronger response from …
How to Build Your Personal Brand Like Gatsby
In 1925, F. Scott Fitzgerald introduced Jay Gatsby to the world in The Great Gatsby. This summer, Leonardo DiCaprio brought the iconic character to life once again on the big screen.
Jay Gatsby is the master of the intriguing personal brand. Everyone in New York City knew his name. Everyone wanted to know more about …
Personal Branding Weekly – 20 May 2013
Have you ever been so immersed in learning mode that time literally meant nothing to you? I’ve been in that learning mode. It started with having to reload my computer files onto a different operating system and has been an adventure in learning different ways and for the most part even better ways.
Personal branding …
Reach Out of Your Comfort Zone For Breakthroughs!
“It’s not our failures that determine our future success, but how we explain them to ourselves.”
—Dr Martin Seligman, the founder of Positive Psychology
A great way to expedite your personal and professional growth process, is to adopt strategies to get out of your comfort zone. Marge Warrell ‘s recent Forbes article Why Getting Comfortable …
76 Trombones Led the Big Parade…
With a hundred and ten cornets close at hand. This is the opening line of the song “76 Trombones” featured in the famous musical, The Music Man. While I am a fan of brass sections, this blog post is not about marching bands. The opening line from the song reminded me of the necessity for …
6 Elements to Make Your Career Portfolio Stand Out
A career portfolio serves as a great way for job seekers to tell a story about their work experience and illustrate their personal brand. From your internships in college to your most recent job, a career portfolio displays your accomplishments and what makes you a sought-after candidate.
When you create your portfolio, it’s important to …
Personal Branding Weekly – 13 May 2013
Celebrations often take an entire weekend to travel to and from so the following Monday you sometimes feel more tired that going into the weekend. Here’s your chance to rejuvenate and focus your week into productivity in your career and your work on your personal brand.
Here’s what our authors covered:
What Makes Employees Love…Character Traits Predict Success: B-Schools and Employers Rate Personalities!
“Watch your thoughts for they become words. Watch your words for they become actions. Watch your actions for they become habits. Watch your habits for they become your character. And watch your character for it becomes your destiny. What we think, we become. “
-Margaret Thatcher
Measuring the EQ—or emotional intelligence quotient—is the latest attempt …
Response to People Who Hate the Term “Personal Branding”
I’m always surprised at the vehemence with which people say they hate the term “personal branding.”
“I’m not a brand, I’m a person!” they demand.
Except you are. As Kyle Lacy and I said in Branding Yourself, “A brand is an emotional response to the image or name of a particular company, product, or person.”…
3 Lessons in Branding from ‘Harajuku Girls’
Gwen Stefani’s song ‘Harajuku Girls’ reminds me of a place in Japan where standing out is the norm, at least every Sunday!
“Harajuku girls. I’m looking at you girls. You’re so original girls. You got the look that makes you stand out”
Located in Tokyo, Harajuku is a place where every Sunday teens dress up …