It’s Not Enough to Just be a Better Mousetrap
There’s a saying by Ralph Waldo Emerson that many innovators like: “Build a better mousetrap and the world will beat a path to your door.”
We love it because the saying implies an invention or fresh idea simply needs to be better than what’s already out there to be successful. All we need to do …
10 Ways to Brand Yourself with AllTop
Guy Kawasaki’s AllTop RSS feed aggregator continues to grow in popularity. Let’s take a look at how you can leverage AllTop’s popularity for your personal brand.
If you’re on social media, are you on AllTop?You should be. AllTop has pages that are dedicated to member feeds on social media such as Twitter, Squidoo, Etsy …
Personal Branding Interview: Rita McGrath
Today, I spoke with Rita McGrath, who is an Associate Professor at Columbia Business School, and one of the world’s leading experts on strategic business growth in highly uncertain environments. Her new book is called Discovery-Driven Growth. In this interview, Rita talks about how already established brands and startups can grow in this economy, as …
Personal Branding Interview: Zappos CEO Tony Hsieh
Today, I spoke with Tony Hsieh, who is the CEO of Zappos, a brand that many of you are familiar with, especially my female readers. Tony has done an excellent job branding his company as the ultimate customer service machine. He has over 200,000 Twitter followers and what he’s done for Zappos has been one …
The Blending of Corporate and Personal Branding on Twitter
There has been a lot of talk in the blogosphere about how personal and corporate branding are starting to collide. I’m
not very surprised that people are questioning personal branding as it relates to overshadowing their corporate brand. This was all bound to happen as some point because corporate and personal brands have the same …
You Don’t Need to be an Expert to Build Your Personal Brand
According to my blog archives, I have been blogging for exactly 1 year. For an entire year I have been trying to build my personal brand equity through video interviews, a video documentary, and getting publicized throughout the internet.
Looking back, there are a lot of things that I feel I could have done better. …
Personal Branding Interview: Scott Ginsberg
Today, I spoke with Scott Ginsberg, who is known as the “nametag guy” and the author of many books, including his latest one called “Stick Yourself Out There : Get Them to Come to You.” We talked about what makes people unique, push and pull marketing, and how to build a web presence.
Is it…Ask the Readers: When Should You Update Your Personal Avatar and Why?
Why change something that so many people have seen and associate with you in a good way?
Your avatar is one of the most recognizable aspects of your personal brand online. Building that recognition probably took weeks, months, even years of effort. The last thing you would want to do is throw all of that …
An Audacious Way to Build an Online Brand
Last week, Jamie Varon made waves in the Twitter and Gen Y communities with a career advice post about her last job and a new website to get Twitter to hire her. I caught up with her to talk about what she’s doing to build her online personal brand – and ask how she comes …
Why Connecting with Important People Helps Your Brand
I’ll admit it. Last week, I sent an @ reply to MC Hammer on Twitter.It’s not what you think. I wasn’t looking for fashion tips, or trying to break into the music world. Far from it! Actually, I had just seen a video on YouTube of a horse race where the winner was owned by …