Category: Social Media

Social platforms continue to shape how professional voices are heard.

Here we help you navigate what to share, when to engage, and how to show up consistently as platforms evolve.


The goal is a presence that feels thoughtful, credible, and sustainable.

Book ReviewsBrand Identity & Self-DiscoveryCorporate BrandingeBrandInterviewLifestyle & Habit BuildingRelationship NetworkingSocial Media

Personal Branding Interview: Charlene Li

Today, I spoke with Charlene Li, who is the bestselling co-author of Groundswell, an ex-Forrester executive and now a full-time consultant, blogger and speaker.  For the past few months, I’ve been really digging down and examining the role of a personal brand within a corporate brand and now, with Charlene’s help, we have a great …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingFuturesInterviewMarketing & Personal BrandingRelationship NetworkingReputation ManagementSocial Media

Personal Branding Interview: Laura Ries

Today, I spoke with Laura Ries, who is an expert on marketing and building brand strategy, and is the best-selling author of some of the nation’s most respected branding books, including her latest called War In The Boardroom.  In this interview, Laura talks to us about how there is a struggle between marketing and management, …

Brand Yourself AsCommunication & NetworkingFuturesInterviewLifestyle & Habit BuildingNetworkingRelationship NetworkingSocial Media

Five Tips for Creating Video Posts

Now that my blog has gained some traction, I’ve been thinking about how to introduce video blogging to my audience to stretch myself and my blog. After getting advice from many people on how to get started, here are five tips I’ve heard:

Tune in to what others are doing

Good bloggers read a lot …

eBrandMarketing & Personal BrandingRelationship NetworkingReputation ManagementSocial Media

Using Twitter for Personal and Business Branding

Everyone’s trying to figure out personal branding and Twitter. Twitter is everywhere in the news right now – just yesterday the Wall Street Journal published How To Twitter:

“But I have to admit I didn’t understand the appeal of Twitter when I joined, at the prodding of friends, in November. One answer that explains its …

Communication & NetworkingeventsJob SearchRecruitment & Job SearchRelationship NetworkingSocial Media

Webinar: How to Use Social Media to Find a Job in This Recession

You’ve received a lot of free advice on this blog over the past few years, and some of you have even subscribed to Personal Branding Magazine or listened to Personal Branding TV.  Before my new book, Me 2.0, hits bookshelves internationally on April 7th, I’m going to be holding a one time only webinar to …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingInterviewJob SearchLifestyle & Habit BuildingNetworkingRecruitment & Job SearchRelationship NetworkingSocial Media

Personal Branding Interview: Nick Corcodilos

Today, I spoke with Nick Corcodilos, who is the host of Ask The Headhunter and author of Ask The Headhunter: Reinventing The Interview to Win The Job.  As a headhunter with years of experience, Nick reveals a lot of very interesting information to us in this interview.  He talks about what he uses to source …

brand yourself
Brand Yourself AsRelationship NetworkingReputation ManagementSocial Media

50+ Tips to Brand Yourself Online

Once you’ve designed your personal brand and have a personal brand name, use this handy list of suggestions to implement your personal branding strategy.

General purpose Show your expertise as much as possible. Publicize your brand-related successes and achievements. Make yourself easy to contact for thoughts and questions via email, Twitter, Skype, internet messaging, etc.…
Read the Rest →
Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingeBrandInterviewJob SearchLifestyle & Habit BuildingRelationship NetworkingSocial Media

Personal Branding Interview: Lewis Howes

Today, I spoke with Lewis Howes, who just published his own book on LinkedIn called LinkedWorking and is famous for his high aptitude as a LinkedIn user.  He knows all the ins and outs of building LinkedIn groups and has leveraged the power of these communities to starts events with thousands of attendees.  In this …

Brand Identity & Self-DiscoveryCommunication & NetworkingInterviewRelationship NetworkingSocial Media

Personal Branding Interview: Samantha Ettus

Today, I spoke with Samantha Ettus, who just launched her new online video series called Obsessed TV, in collaboration with Gary Vaynerchuk.  Samantha has had bestselling books, done interviews with celebrities and has been on TV many times.  In this interview, she talks to us about her new show, how she’s able to get in …

Brand Identity & Self-DiscoveryCommunication & NetworkingCorporate BrandingeBrandEmployer BrandingInterviewLifestyle & Habit BuildingRelationship NetworkingSocial Media

When Personal Branding, Social Media and Human Resources Collide

Personal branding is all about positioning yourself as favorable to corporate recruiters, while HR’s job is to hire the top talent, position the company as the best place to work (employer branding), figure out benefits packages for employees and much more.  Social media has changed the way applicants and recruiters communicate with each other and …