Category: Social Media

Social platforms continue to shape how professional voices are heard.

Here we help you navigate what to share, when to engage, and how to show up consistently as platforms evolve.


The goal is a presence that feels thoughtful, credible, and sustainable.

Communication & NetworkingeBrandMarketing & Personal BrandingNetworkingRelationship NetworkingSocial Media

A Secret Personal Branding Tip For MyBlogLog

One of the social networks that I feel is very underutilized and spoken for is MyBlogLog. I’ve been a fan of this network since I started out in the blogosphere back in 2006.   MyBlogLog was acquired by Yahoo! Inc. and it allows you to create a profile, join communities (blogs), share your social feed (much …

Career DevelopmentCommunication & NetworkingLifestyle & Habit BuildingRelationship NetworkingSocial Media

Develop Your Friend’s Personal Brand Because it Will Improve Your Own

Chris: “Cmon man, you have to go snowboarding with us tomorrow!”

Me: “I can’t, I just got too much work to do. Here’s an idea, lets have fun tonight!”

Chris: “What do you have in mind?”

Me: “Come over, bring your laptop, your thinking cap, and lets work the night away!” (keep in mind this …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingeBrandEducationInterviewJob SearchRecruitment & Job SearchRelationship NetworkingSocial Media

Personal Branding Interview: Lindsey Pollak

Today, I spoke with Lindsey Pollak, who is a good friend of mine and fellow Gen-Y career guru.  She wrote a book called Getting from College to Career and has several columns in big media outlets, in addition to speaking and consulting.  In this interview, Lindsey talks about what she’s learned from speaking to college …

Communication & NetworkingLifestyle & Habit BuildingMarketing & Personal BrandingMe 2.0Relationship NetworkingSocial Media

Road to Me 2.0: 14 Book Marketing Ideas For Authors

As I get ready to launch my first ever book, which is entitled Me 2.0: Build a Powerful Brand to Achieve Career Success on April 7th, I would like to keep you in the loop with how things are going, while teaching you from my experiences. So far in this series, I told you how …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingeBrandInterviewJob SearchLifestyle & Habit BuildingMarketing & Personal BrandingPublic RelationsRelationship NetworkingSocial Media

Personal Branding Interview: David Meerman Scott

 Today, I spoke to David Meerman Scott, who is about to release his latest book, World Wide Rave.  I’ve spoken to David before in a previous interview that explains much of his position on social media, PR and marketing.  He’s all about publishing information (i.e. blogging, podcasting), instead of paying thousands of dollars to advertise.  …

Brand Yourself AsCommunication & NetworkingeBrandLifestyle & Habit BuildingRelationship NetworkingSocial Media

Build Your Personal Brand to Become a Celebrity

Scheduling note:  Don’t worry, Jacob Share will be back posting regularly starting next Friday.  I’m filling in for him today and will quench your thirst with this new article ;).

Personal branding is more than just a career development concept and practice.  Powerful and world recognizable brands, such as Oprah, Michael Jordon, Tiger Woods and …

Brand Yourself AseBrandLifestyle & Habit BuildingRecruitment & Job SearchRelationship NetworkingReputation ManagementSocial Media

Train the Trainer in Personal Branding

I was recently asked to conduct a Train the Trainer session with Program Managers for a major university’s continuing education organization.  They wanted a brief session on the importance of Personal Branding.

The Program Managers were specifically interested two things:

1. The concept of personal branding as a career tool 2. How incoming students are …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingInterviewPublic RelationsRelationship NetworkingReputation ManagementSocial Media

Personal Branding Interview: Brian Solis

Today, I spoke with Brian Solis, who is a globally recognized expert on Web 2.0, Social Media, and the new technology landscape.  He is the Principal of FutureWorks and his new book is called “Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR” which comes out on …

eBrandInterviewLifestyle & Habit BuildingMiscRecruitment & Job SearchRelationship NetworkingSocial Media

Personal Branding on Display

What if you were applying for a job and as part of the application, you have to write a post for the company’s blog?

There are no other requirements for the post and you can write about anything you want.

This is actually happening right now at an innovation consultancy in Richmond, Virginia! The company, …

Brand Identity & Self-DiscoveryCommunication & NetworkingeBrandInterviewLifestyle & Habit BuildingRelationship NetworkingSocial Media

Personal Branding Interview: Mack Collier

Today, I spoke with Mack Collier, who is a social media consultant and author of The Viral Garden, which is a top marketing and new media blog. Mack is one of the people I see out there who truly understands what it takes to build community and readership. In this interview, he shares his strategies …