Category: Social Media

Social platforms continue to shape how professional voices are heard.

Here we help you navigate what to share, when to engage, and how to show up consistently as platforms evolve.


The goal is a presence that feels thoughtful, credible, and sustainable.

Brand Yourself AseBrandNetworkingPositioningRelationship NetworkingSocial Media

Use Your Blogger Status to Promote Your Brand at Conferences

This week, I’m an official blogger at the World Innovation Forum in New York City. To tell you the truth, I’m really excited–not only because the conference has some pretty awesome speakers and because I’ll get to meet people from a top innovation consultancy–but also because this is a great, great opportunity to promote my …

Brand Identity & Self-DiscoveryInterviewJob SearchRecruitment & Job SearchRelationship NetworkingSocial Media

Personal Branding Interview: Jason Buss

Today, I spoke with Jason Buss is a Talent Management executive, strategist and blogger The Talent Buzz.  In this interview, Jason talks to us about managing his full-time job and his blog, how he sources candidates, what the best social network is for recruitment, the new employer/employee contract and more.

How do you manage having…
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Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingInterviewRelationship NetworkingSocial Media

Personal Branding Interview: Phil Town

Today, I spoke with Phil Town, who is the #1 New York Times bestselling author of Rule #1 and the upcoming author of Payback Time, which debuts in September.  In this interview, Phil tells his own story of how he’s build his personal brand to be what it is today.  Also, he gives you the …

Communication & NetworkingMarketing & Personal BrandingRelationship NetworkingSEOSocial Media

Twitter Personal Branding Q + A #1

In this article, I take a look at the latest questions people are asking on Twitter about personal branding.

Best Twitter personal branding tip

Megan Miles Alba, @MeganAlba, twittered: wondering how to use Twitter to promote my personal “brand.” what’s your #1 suggestion?

Jacob Share, @jacobshare: Try to help people with your expertise as much …

Brand Yourself Asgen-yLifestyle & Habit BuildingPositioningRelationship NetworkingReputation ManagementSocial Media

How To Transition or Expand Your Brand to Two Topics

I have a dilemma. I have a blog about Gen Y topics with nearly 1000 subscribers. I started a new blog about marketing and consumer insights this week, and I am worried about transitioning my personal brand. My second blog is far more important than my first one because it’s the platform for my company, …

Communication & NetworkingRelationship NetworkingReputation ManagementSocial Media

How to Create Your Personal Brand | Part 4

The first three posts in this series, explored how you can begin creating your personal brand through having a few great brainstorm sessions, organizing your thoughts by creating a web diagram, showed you how to create your own self-hosted blog with some great how-to videos and then gave some tips on how to promote your …

Brand Identity & Self-DiscoveryCommunication & NetworkingeBrandInterviewLifestyle & Habit BuildingRelationship NetworkingSocial Media

Personal Branding Interview: Brian Clark

Today, I spoke with Brian Clark, who is known for his award winning Copyblogger blog.  Brian has some great knowledge in the blogging arena and shares a lot of his secrets and thoughts today in this interview.  He talks about the common mistakes people make when writing and commenting on blog posts, the most important …

Relationship NetworkingReputation ManagementSocial MediaSuccess Story

Susan Boyle – Personal Branding Perfect Storm

If you haven’t seen the video of Susan Boyle, contestant on “Britian’s Got Talent”, you’ve been under a rock.  47+ million hits of her audition video have been recorded on YouTube and the numbers keep climbing.  In five days, Susan Boyle has become a global brand. Eat your heart out…she’s accomplished in 5 days what …

eBrandNetworkingRelationship NetworkingReputation ManagementSEOSocial Media

How To Create Your Personal Brand — Part 3

The first two posts in this series explored how you can begin creating your personal brand through having a few great brainstorm sessions, organizing your thoughts by creating a web, and then showed you how to create your own self-hosted blog with some great how-to videos.

This week’s post will explore how you can begin …

Book ReviewsBrand Identity & Self-DiscoveryCareer DevelopmentCommunication & NetworkingeBrandInterviewLifestyle & Habit BuildingRelationship NetworkingSocial Media

Personal Branding Interview: Scott Kirsner

Today, I spoke with Scott Kirsner, who is a Boston Globe journalist and has just released his third book called Friend, Fans & Followers: Building an Audience and a Creative Career in the Digital Age.  In this interview, Scott examines the difference between achieving creative success in the 20th and 21st century.  He also talks …