Category: Social Media

Social platforms continue to shape how professional voices are heard.

Here we help you navigate what to share, when to engage, and how to show up consistently as platforms evolve.


The goal is a presence that feels thoughtful, credible, and sustainable.

Corporate BrandingEmployer BrandingJob SearchLifestyle & Habit BuildingNetworkingRelationship NetworkingReputation ManagementSocial Media

The Hidden Goldmine Within the LinkedIn Companies Tab

I was interviewed by CNN this week to give some quick tips on using social networking for a job search beyond just updating your status to say you’re looking for a job.

In the segment I focused most on LinkedIn not only because there are now close to 45 million professionals who are members of …

Brand Identity & Self-DiscoveryeBrandInterviewRelationship NetworkingSocial Media

Personal Branding Interview: Richard Sambrook

Today, I spoke to Richard Sambrook, who is the Director of the BBC’s Global News division, responsible for leading the BBC’s international news services across radio, television and new media.  In this interview, Richard talks about the future of journalism, how the demographics of his blog readers compare to the BBC’s, international news, personal branding …

Brand Identity & Self-DiscoveryeBrandInterviewLifestyle & Habit BuildingRelationship NetworkingSocial Media

Personal Branding Interview: Ryan Paugh

Today, I spoke to Ryan Paugh, who is the co-founder and community manager at Brazen Careerist.  Ryan is one of my good friends and I had the pleasure to connect with him close to when I started blogging a few years back.  Ryan, along with Penelope Trunk and Ryan Healy (also good friends), have re-launched …

eBrandFuturesJob SearchMarketing & Personal BrandingNetworkingRecruitment & Job SearchRelationship NetworkingSchawbel ReportSocial Media

Schawbel Report: The Current State of Personal Branding Worldwide [August 2009]

It’s already August and I haven’t done one of my reports this year, which is a shame because I did three last year.  The point of each of these reports is to show you trends, insights and a lot of resources which will keep you in tune and up-to-date with the latest happenings in the …

Corporate BrandingLifestyle & Habit BuildingmanagementProject ManagementRelationship NetworkingSocial Media

Social Media Does Not Prepare You For…

So I’ve been doing a whole lot of interviewing for a Social Media Manager position here at SocialMediaMarketing.com.  With so much content online about interviewing best practices, I thought that everyone would be an expert in interviewing, especially if you hang out in the blogosphere.  There are so many career blogs out there with solid …

Brand Yourself AsCommunication & Networkinggen-yguest postJob SearchLifestyle & Habit BuildingMe 2.0PositioningRelationship NetworkingReputation ManagementSEOSocial Media

My Personal Branding Journey Part 9: Maintaining Your Brand

This is the ninth of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.

About a year ago, I received an email from someone who had commented on a post of mine on a series about postcollege depression. …

Book ReviewsBrand Identity & Self-DiscoveryInterviewLifestyle & Habit BuildingmanagementRecruitment & Job SearchRelationship NetworkingSocial Media

Personal Branding Interview: Dave Ulrich

Today, I spoke to Dave Ulrich, who is one of the most well-known HR thought leaders in the world, winner of many awards and author of many books, such as HR Transformation.  In this interview, Dave talks to us about talent management, how to retain employees, five categories of leadership, if social networks should be …

Brand Yourself AsPositioningPublic RelationsRelationship NetworkingReputation ManagementSocial Media

My Personal Branding Journey Part 8: Communicate Your Brand with Good Blogger Relations & Twitter

This is the eighth of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.

In writing this series of posts, I’ve been trying to strike a balance between discussing why I began this personal branding journey while at …