Category: Social Media

Social platforms continue to shape how professional voices are heard.

Here we help you navigate what to share, when to engage, and how to show up consistently as platforms evolve.


The goal is a presence that feels thoughtful, credible, and sustainable.

Brand Identity & Self-DiscoveryeBrandPositioningRelationship NetworkingSocial Media

Personal Branding Interview: Robert Scoble

Today, I spoke to Robert Scoble, who is an author, tech evangelist, blogger and fully employed worker.  Wearing many hats, Robert has some great advice and insights to share in this interview.  He talks about his career, his favorite interview, the future of branding, blogging and more.

You’ve changed companies many times in the past…
Read the Rest →
Communication & Networkinggen-yMe 2.0Relationship NetworkingReputation ManagementSocial Media

My Personal Branding Journey Part 1: The Personal Branding Kiss of Death

This is the first of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.

I recently had dinner with a good friend of mine and received what I can only label as The Personal Branding Kiss of Death. …

Communication & NetworkingeBrandMarketing & Personal BrandingNetworkingRelationship NetworkingSocial Media

How to Gain Market Share With Social Media

Can you really gain market share with social media? That’s the big question we discussed in this week’s #SM4SMB conversation on Twitter. And the overall sentiment was YES, as long as companies follow these 5 rules:

Use the right tools for the right audience

Twitter and Facebook are not the answers to every social media …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingCorporate BrandingeBrandInterviewRelationship NetworkingReputation ManagementSocial Media

Personal Branding Interview: Larry Weber

Today, I spoke to Larry Weber, who is the chairman of the Digital Influence Group and the author of the new book Sticks & Stones: How Digital Business Reputations Are Created Over Time…And Lost in a Click. In this interview, Larry goes over why brand management is harder to control now, what reputation management tools …

Brand Identity & Self-DiscoveryeBrandRelationship NetworkingSocial MediaSuccess Story

Success Story: Build Your Personal Brand to Land Major Clients

From time to time, I receive success stories from the Personal Branding Blog readers and those that have also benefited from reading Me 2.0, which was recently named to the New York Times job search summer reading list.  The most recent and interesting personal branding success story comes from Jason VanDusen, who is the Vice …

Brand Identity & Self-DiscoveryeBrandEducationEmployer BrandingeventsInterviewNetworkingRelationship NetworkingReputation ManagementSocial MediaSuccess Story

Use Personal Branding to Increase Your Sales

A few months ago I did an interview with Dan Schawbel and I thought I would share it with you all here. Dan speaks about personal branding and how sales reps can position themselves to succeed it what I call the New Sales Economy. While the interview focuses on sales reps, it’s important to remember …

Brand Identity & Self-DiscoveryCommunication & NetworkingInterviewMarketing & Personal BrandingRelationship NetworkingSocial Media

Personal Branding Interview: Jeremy Schoemaker

Today, I spoke to Jeremy Shoemaker, who has successfully branded himself as “Shoemoney” across the web.  He is an internet entrepreneur by trade, as well as a speaker and top blogger.  In this interview, Jeremy talks to use about how he’s branded himself, some of the tricks he’s used to stand out, why he’s succeeded …

Brand Identity & Self-DiscoveryBrand Yourself AsCommunication & NetworkingLifestyle & Habit BuildingPositioningRelationship NetworkingReputation ManagementSocial Media

Personal Branding Video | Gary Vaynerchuk

I love this video clip where Gary Vaynerchuk shares how you can crush it through building your personal brand and equity in yourself. It was filmed in November of 2008, but it’s still as relevant as ever — it’s a must watch video if you want to gain some insight on how to get ahead …

Brand Yourself AsCareer DevelopmentCommunication & NetworkingeBrandJob SearchLifestyle & Habit BuildingMarketing & Personal BrandingRelationship NetworkingReputation ManagementSocial Media

Twitter Personal Branding Q + A #2

Answers to recent questions people are asking on Twitter about personal branding.

Branding for career purposes only or not

Mohammed S. Al-Taee, @maltaee, twittered: Is personal brand depend on person career/occupation?

Jacob Share, @jacobshare: No, your personal brand doesn’t need to revolve around your profession, it depends on what your personal branding goals are. Many …