I love this video clip where Gary Vaynerchuk shares how you can crush it through building your personal brand and equity in yourself. It was filmed in November of 2008, but it’s still as relevant as ever — it’s a must watch video if you want to gain some insight on how to get ahead of the pack in your niche.
Here are some takeaways you can apply to building your personal brand:
- Patience and passion are personal branding virtues.
- Stop doing stuff you hate – you can lose just as much money being happy as hell.
- Become part of a community/tribe and really, really care about them.
- Find out what you want to do every day for the rest of your life and do that – you can find a way to monetize it.
- You have to hustle and want it more than everyone else – you need to work hard.
- You need a business model so you can make some cash along the way.
- Legacy is greater than currency – but you have to create it.
- We live in a world where the gatekeepers are losing control.
- If you’re pumping out good content – people will follow you.
- If you don’t believe in what you’re doing, whether it’s your personal brand, or the product you represent – you need to get out now.
- Everyone is going to be consuming content everywhere.
- It’s about brand equity in yourself.
- Get out and network – people are the people who will help you.
- Use the tools — connect to your user base anyway you can, everywhere you can, as often as you can.
- Niches can go crazy – find a niche you love.
- Time is not an excuse. If you really want it, 7 o’clock at night, to 2 in the morning is plenty of time to do damage.
